Overview

GENREP has been a trusted provider of power product solutions to Canadian businesses since 1983. What began as a service-focused organization maintaining emergency standby generators has evolved into a full end-to-end provider of generator and engine solutions. We support customers through service, projects, system integration, and engineered power solutions across industrial and commercial markets.

GENREP is currently looking for an Outside Sales Representative - Power Products to develop and grow GENREP’s Power Products business across Southwestern Ontario. This is an individual-contributor role responsible for independently building a sales pipeline, generating new leads, developing a customer database, and managing opportunities from prospecting through close. The successful candidate must have direct experience working with power generators, engines, transfer switches, or related power generation equipment.

Main Responsibilities

- Reports to Director, Seneca
- Perform outside sales throughout Southwestern Ontario, focusing on developing new business, building long-term customer relationships, and expanding GENREP’s Power Products presence in the territory.
- Independently generate leads through prospecting, cold outreach, networking, referrals, customer visits, industry relationships, and market research.
- Build, maintain, and actively manage a prospect and customer database for the assigned territory, including accurate tracking of leads, opportunities, follow-ups, and sales activity.
- Initiate sales opportunities and consistently follow up to move prospects through the sales cycle and close new business.
- Identify customer requirements and promote GENREP’s generator, engine, transfer switch, and related power generation solutions.
- Prepare and track quotations, proposals,



and sales opportunities through the ERP system while ensuring accuracy and appropriate commercial follow-up.
- Travel throughout the assigned territory to meet customers, conduct site visits, develop relationships, and identify new business opportunities.
- Develop strong knowledge of the Southwestern Ontario market, including key customers, contractors, consultants, competitors, and upcoming projects.
- Work closely with Sales, Service, Projects, Engineering, and Finance teams to support customer requirements, enhance proposals, and set up new accounts as required.
- Maintain a high level of professionalism when representing GENREP with customers and industry stakeholders.
- Other duties as required.

Location: Hamilton, Ontario - Hybrid Work hours: 8:00 am - 4:30 pm, Monday to Friday

Compensation: $75,000 - $85,000 base salary + Variable Commission based pay

Desired Skills, Knowledge and Experience:

- Direct professional experience in the power generation industry is mandatory. Candidates must have experience working with power generators, engines, transfer switches, or related power generation equipment.
- 3+ years of relevant outside sales, business development, or technical sales experience within the power generation industry.
- Strong knowledge and understanding of generators, engines, transfer switches, and power generation applications, with the ability to confidently explain GENREP products and solutions.




- Strong knowledge of the Southwestern Ontario market and the ability to independently identify and develop new business opportunities.
- Identify OEMs for engine business , power packs and power units.
- Connect with Electrical Contractors & Engineering Consultants to include Seneca Power Generation as approved manufacturer.
- Proven experience generating your own leads, building a prospect database, and managing a sales pipeline without relying primarily on inbound opportunities.
- Experience with ERP systems. Experience with Epicor is an asset.
- Strong business acumen with the ability to work effectively with customers and all levels of the organization.
- Go-getter attitude with demonstrated success building and maintaining long-term customer and industry relationships.
- Goal-oriented, self-directed, and able to prioritize activities to achieve sales objectives.
- Proven skills in establishing and building key business partnerships externally to drive revenue and internally to optimize effectiveness and efficiency.
- Post-secondary education in business, marketing, engineering, electrical/mechanical technology, or a related field is preferred.
- Must hold a valid G Class driver’s license with access to reliable transportation.
- Must be willing to travel regularly throughout Southwestern Ontario.
- Written and oral fluency in English.
- Proficiency in MS Office, including Word, Excel, Outlook, and PowerPoint.
- Excellent organizational skills and attention to detail.

Pay: $75,000.00-$85,000.00 per year

Application question(s)

- How many years of qualified experience do you have working directly with power generators, engines, transfer switches, or related power generation equipment?

Work Location: Hybrid remote in Dundas, ON L9H 7P3

📌 Outside Sales Representative (Dundas)
🏢 GENREP
📍 Dundas