Senior Analyst, Campaign Fulfillment Analytics & Insights - C$81,600 - C$115,200 A Year (Toronto)

Senior Analyst, Campaign Fulfillment Analytics & Insights - C$81,600 - C$115,200 A Year (Toronto)

23 Aug
|
TD
|
Toronto

23 Aug

TD

Toronto

Department OverviewAs part of TD's Marketing department, the North American Growth Marketing team is responsible for leading our digital marketing and 1:1 Marketing. The team carries the mandate to build the digital marketing ecosystem and enable personalized 1:1 communications at all interactions with our customers.Job DescriptionThe successful candidate will be responsible for fulfillment supporting the growing needs of the Everyday Banking Group within the broader Marketing Technologies, Analytics, and Insights group.Your goal as a fulfillment analyst is to design and execute fulfilment processes to drive acquisition and retention across personal banking products. If you are detail oriented, driven by helping stakeholders understand data, obsessed with accuracy, and continually strive to challenge the "process status quo" to make workflows run as efficiently as possible – this is the role for you.ResponsibilitiesQualify consumers and fulfill marketing offers.Continuously improve processes and delivery by leveraging any and all analytical tools/techniques at your disposal.Execute with excellence and accuracy.Manage your project pipeline to ensure agreed upon timelines can be met.Proactively provide analytical guidance to key stakeholders, based on deep understanding of the businesses, to understand and enhance marketing ROI.Maintain a culture of risk management and control,



supported by effective processes and sound infrastructure.Skill SetsFamiliarity with mass and direct marketing principles.Deep understanding of how offers get created, communicated to customers, and fulfilled.Technical and detail oriented.Conceptual understanding of how marketing campaigns are created by leveraging customer data from internal data warehouses through the use of programming tools such as Python or SQL.A project management mindset to help deliver on time to specifications.Team player while able to work independently.Pragmatic decision maker blending a mix of intellect, experience, and street smarts.Capacity and confidence to solve complex problems and take a new perspective on existing solutions.Ability to manage multiple campaigns in a fast-paced, deadline-driven workplace.Qualifications3+ years of relevant experience in a direct marketing, consulting, analytics, or agency-side role in financial services/telecom (or other high-volume direct marketing industries).Advanced experience and knowledge of Python/PySpark and SQL; knowledge of databases and data structures.Experience translating complex T&Cs; in code (Python) asset.Experience with Python, Pyspark and Azure platform (Databricks, Synapse).Degree in business, science, statistics, engineering, or other quantitative discipline.Track record of delivering successful initiatives on time and on budget.Pay Details$81,600 - $115,200 CADWork LocationToronto, Ontario, CanadaHours37.5 hours per week#J-18808-Ljbffr

📌 Senior Analyst, Campaign Fulfillment Analytics & Insights - C$81,600 - C$115,200 A Year (Toronto)
🏢 TD
📍 Toronto

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