Position Summary The Product Manager is responsible for driving product strategy, market competitiveness, and commercial success for BYD Passenger Vehicles in Canada. This role serves as the key interface between the Canadian market and global product teams, ensuring that products, pricing, features, and launch strategies align with local customer expectations, regulatory requirements, and business objectives.

The successful candidate will lead market intelligence activities, support product launches, develop localization recommendations, and provide strategic insights to strengthen BYD's position in the Canadian passenger vehicle market.

Key Responsibilities

Product Strategy & Market Intelligence

- Conduct comprehensive market research and competitive analysis to understand market trends, consumer preferences, pricing dynamics, government incentive programs, and emerging opportunities within the Canadian automotive industry.
- Monitor competitor products, pricing strategies, sales performance, product positioning, and market activities to support BYD's product planning and positioning decisions.
- Develop detailed market intelligence reports, product benchmarking analyses, and pricing recommendations.
- Analyze vehicle segments, customer demand, product mix, and market trends to identify opportunities for growth and improved product competitiveness.
- Provide data-driven insights and strategic recommendations to support product planning, pricing, positioning, and business decision-making.
- Support the development of product portfolio strategies based on market opportunities, customer needs, and competitive dynamics.

Product Performance Management

- Monitor and evaluate product sales performance, market share, customer acceptance, product mix, and profitability across the Canadian market.
- Support the development and implementation of product pricing and positioning strategies.
- Track product lifecycle performance and recommend actions to maximize sales, market penetration, and profitability.
- Identify product performance gaps and opportunities for portfolio optimization.
- Collaborate with Sales, Marketing,



and Network Development teams to optimize product performance and market penetration.

Product Launch Management

- Lead and coordinate product launch activities to ensure successful and timely market introductions across Canada.
- Develop and manage launch timelines, milestones, product information, training materials, approvals, and supporting assets.
- Work closely with Sales, Marketing, Public Relations, Network Development, Aftersales, and Operations teams to deliver launch objectives.
- Ensure product, pricing, training, communication materials, and dealer readiness are aligned prior to each launch.
- Ensure effective communication and alignment among all stakeholders throughout the launch process.
- Monitor launch performance and gather market feedback to support continuous improvement initiatives.

Product Localization & Market Adaptation

- Monitor changes in customer preferences, regulatory requirements, government policies, incentive programs, and market conditions to identify localization opportunities.
- Gather and analyze feedback from customers, dealers, industry partners, and regulatory stakeholders.
- Collaborate with Product Planning, Engineering, Compliance, Supply Chain, and Sales teams to support market-specific product enhancements and feature adaptations.
- Ensure product recommendations consider Canadian regulatory, technical, commercial, and customer requirements.
- Act as the voice of the Canadian market by translating local requirements and market insights into actionable recommendations for global product teams.

Cross-Functional Collaboration

- Partner with regional and global stakeholders to align product strategies with business objectives.
- Work closely with Sales, Marketing, Network Development, Aftersales, Finance, Supply Chain, Compliance,



and other functions to ensure effective product execution.
- Support annual business planning, forecasting, and product roadmap discussions.
- Provide regular updates and recommendations to senior management regarding market trends, product performance, competitive developments, and business opportunities.
- Coordinate cross-functional initiatives and ensure timely execution of key product-related projects.

Education & Professional Experience

- Bachelor's degree in Automotive Engineering, Business Administration, Marketing, Economics, or a related field.
- Minimum 8 years of professional experience, including at least 3 years in Product Management, Product Planning, Product Marketing, or a related automotive function.
- Experience within the automotive industry is required.
- Experience working for an automotive OEM is strongly preferred.
- Knowledge of the Canadian passenger vehicle market, consumer trends, and competitive landscape is highly desirable.
- Experience supporting vehicle launches, product planning, market intelligence, or product localization is highly desirable.

Skills & Competencies

- Strong analytical and strategic thinking skills, with the ability to transform data into actionable business recommendations.
- Proven experience conducting market research, competitor benchmarking, product positioning, and pricing analysis.
- Strong understanding of automotive products, vehicle segments, customer needs, and competitive dynamics.
- Excellent presentation, communication, and stakeholder management skills.
- Strong project management capabilities, with the ability to manage multiple priorities and deadlines simultaneously.
- Ability to influence cross-functional teams and drive alignment across diverse stakeholders.
- Strong commercial acumen, problem-solving, and decision-making skills.
- Advanced proficiency in Microsoft Excel, PowerPoint, and data analysis tools.
- Strong attention to detail and ability to work independently in a fast-paced setting.
- Results-oriented, proactive, and adaptable with the ability to thrive in a high-growth organization.

📌 Product Manager (Vancouver)
🏢 BYD Canada
📍 Vancouver