SONIFI is known around the world as the best guest technology provider in hospitality, and it’s all because of the people behind the technology. For more than 45 years, SONIFI has been where employees thrive on collaboration and curiosity, helping hotels solve challenges with patented innovations that shape technology experiences for staff, guests, and the best companies in the industry. For the next step in your career, it’s time to set a new standard with SONIFI.

We are seeking a driven and results-oriented Regional Sales Manager located within the Toronto, ON area to help expand SONIFI’s presence across the Canadian hospitality market. This role is ideal for a proven sales professional who thrives on prospecting, creating new business opportunities, building relationships, and owning the sales process from initial outreach through close.

In this role, you will be responsible for growing new business, managing key accounts, and achieving assigned room, revenue, margin, and customer acquisition targets. The focus is on net new business, independent hotels, collections, named accounts, and group opportunities within the Canadian market.

If you enjoy working in a fast paced, growth oriented sales environment and want to make a direct impact on business results, we would love to hear from you.

About the Role The Regional Sales Manager is primarily responsible for the sale of SONIFI Solutions, Inc. products and services, including video on demand, free to guest television, property vision, high speed internet access, and professional services. This role supports the assigned Canadian territory and is accountable for delivering results against sales, revenue, margin, and customer satisfaction objectives.

This is a high growth, quota-carrying sales role with a strong emphasis on aggressively developing new business while also growing and renewing existing customer relationships in a competitive hospitality technology market.

What You Will Do Deliver assigned sales targets related to room growth,



revenue, margin, renewals, and current customer acquisition

Proactively develop new business through field prospecting, cold outreach, networking, referrals, and direct engagement with hotel properties, owners, operators, and management companies

Generate, qualify, manage, and follow up on sales leads from initial contact through contract execution

Build and maintain strong relationships with hotel owners, operators, and management companies

Identify customer needs and recommend tailored technology solutions that maximize return on investment

Prepare clear, accurate proposals, pricing, and contractual documentation

Navigate and help resolve complex technical or integration related questions in partnership with internal teams

Provide timely, professional customer communication throughout the sales cycle

Achieve or exceed assigned sales, revenue, and product quotas

Work independently in a field-based sales environment while maintaining strong communication and collaboration with internal teams What You Will Need Bachelor’s degree or equivalent combination of education and experience

Minimum of three years of successful B2B sales experience, with demonstrated success prospecting, developing new business, and closing deals

Proven ability to independently generate new sales opportunities and acquire customers in competitive markets

Strong consultative selling skills with the ability to uncover customer needs and align solutions accordingly

Experience within hospitality, technology, telecommunications, or a related solutions-based sales environment preferred





Experience selling technology or technical solutions preferred

Excellent negotiation, presentation, and relationship building skills

Ability to work independently while collaborating effectively with cross functional teams

Proficiency with CRM and productivity tools such as Salesforce, Excel, Word, PowerPoint, and Outlook

Willingness and ability to travel up to approximately 60% within Canada and occasionally to the USA

Valid driver’s license Together, we can build your future! SONIFI offers a competitive compensation package for this role, which includes a base salary and eligibility Short Term Incentive Bonuses dependent on achieving sales quotas. Base salary is based on a variety of factors including location, experience, education, specialty, training, etc. Generally annual base salary starting between $60,000 - $110,000 CAD; this pay range is not a promise of a particular wage.

This position is also eligible for vacation, sick, company-paid holidays, health, dental, vision, life insurance, long term disability, and Registered Pension Plan.

As a part of our recruitment process, we utilize artificial intelligence (AI) based tools to assist with certain stages, including initial resume screening and skills-matching assessments. These tools are designed to help our recruiters identify candidates whose experience and qualifications align closely with the requirements of the role.

This role is to fill an existing vacancy.

We are committed to providing equal employment opportunities to all qualified applicants and do not discriminate on the basis of race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, or any other characteristic protected by applicable law.

If you require accommodation at any stage of the application or interview process due to disability, please contact Human Resources at (phone hidden). #Sales

📌 Regional Sales Manager (Toronto)
🏢 Sofini Solutions
📍 Toronto