Groupe Marcelle is currently looking for a Senior Brand Manager - Marcelle for a permanent full-time position.The Senior Brand Manager – Marcelle, reporting to the Marcelle Brand Director, will lead all Portfolio and Communications efforts for the Marcelle brand. Defining strategies and implementing the annual marketing, launch, and campaign plans, you will play a key role in driving relevance with consumers and customers to maximize growth potential for this brand in both the short and long termA CAREER SIGNED GROUPE MARCELLEAt Groupe Marcelle, we dare to grow together and fully invest ourselves to build a future worthy of our Canadian pride.Work LocationHybrid work mode – three (3) days per week in the officeWhy choose Groupe Marcelle?A growing Canadian companyA stimulating environment where boldness, empowerment, and partnership are encouragedA human and committed team made up of passionate people moving forward togetherBenefits matching your talentFlexible hours promoting work-life balance, including the possibility of leaving earlier on FridaysMedical and dental insuranceHealth and wellness spending accountRetirement plan and Tax-Free Savings Account (TFSA)Employee Assistance ProgramPerformance bonusesPaid holidays during the Christmas seasonPaid time off for your birthdayEmployee discounts on all Groupe Marcelle products, including exclusive previews of current launchesFree access to our on-site gym at headquartersEasily accessible by foot from Du Collège metro stationYOUR RESPONSIBILITIES WILL BEIn collaboration with the Brand Director, develop the 3-5 years plan and execute the vision, value proposition,



and strategy for Marcelle, aligning with business objectives.Manage and lead the Marcelle Portfolio and Communications teams, fostering a culture of high performance and expertise.Regularly update Marcelle Go-To-Market team to secure consistency from conception to execution.Work closely with Innovation and R&D to deliver a strong innovation pipeline aligned with the brand strategy and objectives.Work closely with the Creative and Media teams to bring to life launch and marketing campaigns.Translate the marketing strategies into actionable commercial plans while collaborating with a multi-disciplinary team (including Sales, Merchandising, Category Management, Finance, Operations, Innovation, and external agency partners).Be an expert on the Marcelle brand identity ensuring consistency in all touch points.Maintain an in-depth, working knowledge of the industry and competitive landscape.Analyze consumer and market trends to identify opportunities for growth.Own and deliver annual sales targets, ensuring accurate forecasting, performance tracking,



and analysis of business results and key initiatives.Optimize and adjust plans to maximize delivery against revenue and profit targets.Maintain and optimize marketing budget spending / ROI.Develop and deliver various presentations for management, sales organization and trade customers on brand performance, strategy, among others.Update all decision-makers on the progress and status of product marketing plans.Bachelor's Degree, preferably in Marketing, Business Administration or a related fieldMinimum 6 to 8 years work experience or equivalent in brand marketing, sales and CPG industry (strong asset)Experience in managing 360 campaignsExperience in product launch and post-launch product cycle monitoring (strong asset)Experience in creative and media agencies relationship managementExperience in team managementStrong strategic thinking and problem-solving capabilitiesAbility to thrive in and handle ambiguity & fast paced environmentStrong business acumen and marketing capabilitiesAbility to foster and maintain strong cross functional partnership skills.AND IF YOU AREEquipped with a strong understanding of the Canadian cosmetics and skincare industryAn effective communicator with solid presentation skillsHighly organized, with strong project and time management capabilitiesProficient in Microsoft Office tools (Teams, OneNote, Word, Excel, and PowerPoint)Detail-oriented, with a keen eye for qualityA critical thinker with strong analytical skillsSelf-motivated, dynamic, and comfortable working both independently and as part of a teamGoal-driven and results-orientedFamiliar with NielsenIQ (considered an asset)The task and responsibilities listed above are summaries and indicatives. #J-18808-Ljbffr

📌 Senior Brand Manager – Marcelle (Montreal)
🏢 Groupe Marcelle
📍 Montreal