23 Aug
|
IntelligenceBank
|
Yellowhead
23 Aug
IntelligenceBank
Yellowhead
IntelligenceBank is the leading digital asset management and marketing operations platform for brands in regulated markets. Used by over 1m+ users in 55 countries, IntelligenceBank uses AI and automation to help ensure brands get to market quickly, stay on brand and ensure regulatory compliance. Our headquarters are in Melbourne, Australia and we've offices across the US, Canada and the UK.
As we continue to build we’re looking for a Senior Product Marketing Manager to join our Marketing team. Your efforts will contribute directly to new customer pipeline creation, cross-sell and upsell efforts. As a product expert tasked with binding product strategy to tactics, you will act as both an executor and enabler across go-to-market, customer communications and sales enablement.
Working closely with the VP, Marketing, you will help cultivate the optimism, urgency, and talent needed to meet and exceed our goals. Help Marketing and Compliance teams understand why IntelligenceBank is a mission-critical, non-negotiable budget item Differentiate platform value in the competitive landscape for DAM, BrandHub, Marketing Compliance and Marketing Operations buyers Help improve awareness at target companies within the IntelligenceBank ICP Work with the RevOps team, Product team and VP, Marketing to gain visibility into product adoption, team and individual performance measurement and results reporting own product go-to-market coordination and hub management, and translate product releases into revenue and retention outcomes Customer communications and expansion:
own the customer communications program from monthly customer nurture communications to expansion campaigns that drive cross-sell and upsell pipeline Content development: contribute directly to content that creates awareness and pipeline at target and customer accounts. own the enablement program that equips sales and customer-facing teams to position, demonstrate and sell the platform with confidence own and maintain the core product messaging framework, including value propositions, talk tracks and proof points tailored to DAM and Marketing Operations buyer personas, so that every seller tells a consistent, differentiated story Training: Design and deliver structured sales training, covering recent-hire product onboarding, ongoing product and persona refreshers, and release readiness sessions ahead of every major launch. AI-enabled marketing automation: keep the product knowledge behind our AI marketing systems current As our Product Marketing Manager, you will know our buyers better than they know themselves, including how they make their buying decisions.
To ensure your success in the role, we do have a few key requirements, so read on and see if any of these align with your skills and experience: Experience with technology platforms including CRMs, project management tools, marketing automation tools and in-app messaging. Customer-centric and detail-oriented.
Experience with marketing operations, advertising and/or the media industry. Able to create attractive product images/videos. High-quality product messaging and communications ready on time and of high quality for GTM launches. IntelligenceBank is committed to responding to every applicant at every stage of the hiring process.
📌 Remote Product Marketing Senior Manager (Yellowhead)
🏢 IntelligenceBank
📍 Yellowhead