You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights.

At Sun

Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Reporting to the Director, Product Marketing, Sun Life Global Investments (SLGI), the Senior Manager, Product Marketing is responsible for leading the development and execution of product marketing strategies for segregated and annuity products for the Retail channel. This includes all product launches, updates and marketing support of regulatory filings, investment solution-specific marketing material (brochures, websites, videos, presentations) and other product initiatives. In fulfilling the role, the incumbent will work closely with various teams including Product, Compliance, Sales, Digital Marketing, Design and Creative and the Investment Communications team as appropriate with the objective of delivering effective and high-quality product marketing support.

Work closely with Product, Sales, the Digital Marketing team and Compliance to ensure a consolidated and fully integrated approach to product marketing that helps achieve the business objectives and sales goals.

Keep abreast of the competitive landscape from both an investment product offering and marketing trends perspective





Recommend marketing tactics (i.e. sales collateral, product positioning ideas, advertising, e-mail blasts, webinars, etc.)

Create, lead and manage the development and execution of all product launch marketing strategies including tactical strategies, new marketing materials and landing pages (web) for new products in collaboration with Product and Sales.

Update and fine-tune existing marketing collateral, web content and tools.

Create, lead and manage the development and execution of new marketing strategies for the existing product shelf.

Develop relationships with the Retail Sales teams and solicit feedback to help measure successes & identify areas for improvement with regards to marketing initiatives.

Identify measures of success (i.e. sales, assets, requests, etc.)

Demonstrated ability to develop product marketing strategies and positioning that ultimately contribute to an increase in sales

Segregated fund and/or annuity product marketing experience required

Excellent creative writing and communication skills

Excellent project management skills

Flexible individual with creative problem-solving & strong analytical skills

Ability to confidently build relationships and effectively engage with junior colleagues through to senior executives

Bachelor's degree in Commerce, Finance, or Marketing





Minimum 6 years of investment product marketing and/or product management experience in the financial services industry

Previous experience as a product manager or product analyst considered an asset

Solid understanding of investment products and specifically mutual funds and segregated funds

Completion of the CSC required CFA charterholder or candidate/CIM designation preferred

High proficiency in MS Office (i.e. Excel, Outlook, Word & PowerPoint)

The opportunity to move along a variety of career paths with amazing networking potential

Flexible Benefits from the day you join to meet the needs of you and your family

Diversity and inclusion have always been at the core of our values at Sun Life.

A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues.

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e‑mail a request to [email protected]

Our supportive, flexible, and inclusive work setting is one where you – and your career – can thrive. Whatever your aspirations, collaborative leaders and colleagues are ready to help you learn, grow, and succeed. Our purpose is to help Clients achieve lifetime financial security and live healthier lives. As part of Sun Life’s growing team, you have an impact on people in your community and around the world. Use data to drive bold actions. Be agile and pivot as we test and learn.

At Sun

Life, we're driving transformation, sustainability and innovation for our Clients, employees, partners, and communities.

📌 Remote Senior Marketing Manager (Toronto)
🏢 Sun Life Financial
📍 Toronto