SALES ASSOCIATE — REGIONAL MARKETS

Serving British Columbia Outside the Lower Mainland

Territory - Okanagan, Vancouver Island, Northern BC, Sunshine Coast, and other markets outside the Lower Mainland

Home Base - East Vancouver office; this role does not service the Lower Mainland market

Work Type - Frequent regional travel for customer visits; home base in East Vancouver

About Legends Haul

Legends Haul is a Vancouver-based food manufacturer and distributor of consciously sourced and produced products for some of BC’s best restaurants, retailers, hotels, caterers, and foodservice operators.

Since 2018, we have continued to evolve with the food climate around us. Today, we operate out of a cutting-edge facility in East Vancouver, where our team works together to create new products, support the local food ecosystem, and grow a business we are proud of.

Our focus is on sustainably sourced centre-of-the-plate proteins, premium foodservice products, and a growing list of in-house value-added brands such as Chateau Water and WOOZAS. We also distribute an incredible lineup of local and sought-after brands.

We are food innovators for a better tomorrow.

Job Summary

Legends Haul is looking for a Sales Associate to join our foodservice sales team in a developmental role focused primarily on customers and emerging markets outside the Lower Mainland.

Based in Vancouver, this individual will help support and grow our presence in key regional markets, including the Okanagan, Victoria and Vancouver Island, Northern BC, the Sunshine Coast, and other areas throughout the province. The position requires frequent regional travel, including regular overnight trips, to meet with customers, develop new opportunities, and build lasting relationships within these communities.

This is a great opportunity for someone with foodservice, restaurant, retail meat, deli, butcher shop, grocery, or hospitality experience who wants to build a career in foodservice sales. The successful candidate will learn our product line, understand customer needs, support existing accounts, pursue new business, and gradually develop the skills required to independently manage and grow a regional sales territory.

This is a hands-on role in a fast-paced environment, suited to someone who is curious, coachable, organized, comfortable on the road, and excited to grow within the food industry.

About You

You are motivated, eager to learn, and excited by the opportunity to build relationships and grow business across British Columbia. You are comfortable travelling regularly, working independently while on the road, and adapting when priorities or travel plans change.

You enjoy food, people, problem-solving, and being part of a team that moves with urgency.

You are

· A motivated go-getter with a positive, can-do attitude

· Interested in building a career in foodservice sales

· Excited by the opportunity to develop customers and markets throughout British Columbia

· Comfortable with frequent regional travel and regular overnight stays

· Able to work independently and manage your time effectively while on the road

· Passionate about local food, premium protein, and the BC food ecosystem

· Detail-oriented and willing to go the extra mile to complete the task at hand

· Comfortable learning through coaching, feedback, and hands-on experience





· Able to stay organized while managing multiple customer requests and follow-ups

· A strong communicator who can work effectively with customers and internal teams

· Comfortable in a fast-paced, evolving company

· Solutions-focused when challenges arise

· Respectful, inclusive, and kind toward team members, customers, and partners

· Committed to the vision and values of Legends Haul

· A loyal brand advocate at work and in life

Role Responsibilities

· Learn the Legends Haul product line, with a focus on centre-of-the-plate proteins, value-added products, local brands, and in-house brands

· Support and develop relationships with existing customers in regional markets outside the Lower Mainland

· Travel frequently throughout British Columbia to visit customers, develop relationships, present products, and identify sales opportunities

· Assist with planning efficient regional sales trips, customer visits, and follow-up activities

· Research, identify, and pursue prospective accounts in assigned markets under the guidance of the sales team

· Help grow Legends Haul’s presence in the Okanagan, Victoria and Vancouver Island, Northern BC, the Sunshine Coast, and other developing markets

· Conduct customer visits, follow-up calls, emails, presentations, product introductions, and account reviews

· Learn how to present, promote, and sell products using clear, customer-focused value propositions

· Develop an understanding of each customer’s needs, preferences, menus, operations, and buying patterns

· Identify opportunities to increase product penetration and grow sales within existing accounts

· Build market knowledge by monitoring regional food trends, competitive activity, and potential customer opportunities

· Receive, review, and support customer orders received by phone, email, online systems, text, or in person

· Review orders for accuracy and compliance with accepted procedures

· Support the resolution of invoice discrepancies, shorts, returns, credits, pricing issues, and customer concerns

· Act as a liaison between customers, the sales order desk, and internal departments when required

· Maintain accurate records of leads, customer accounts, call sheets, travel activity, sales activity, and account updates

· Enter required customer, product, sales, and order information into company systems

· Generate and submit account updates, customer feedback, sales notes, travel plans, and other reports to management

· Communicate customer intelligence, regional market feedback, product opportunities, and account risks to the sales team and management

· Assist accounts payable with collecting overdue accounts when needed

· Support price changes, flyers, customer communications, product launches, and sales initiatives

· Represent Legends Haul professionally at customer meetings, industry events, trade shows, and regional market visits

· Participate in scheduled sales meetings and team planning sessions





· Assist other departments with coverage or support when workload demands require

· Follow all company procedures, values, policies, and safety requirements

· Complete other duties as assigned by management

Role Qualifications

· Experience in foodservice, restaurants, hospitality, grocery, deli, butcher shop, retail meat, supermarket, or food distribution is an asset

· Exposure to front-of-house or back-of-house foodservice operations is an asset

· Interest in meat, seafood, poultry, centre-of-the-plate proteins, specialty foods, or local food brands

· Valid Class 5 driver’s licence required

· Reliable transportation required for customer visits and regional travel

· Willingness and ability to travel frequently throughout British Columbia, including regular overnight trips

· Ability to organize travel schedules, customer appointments, and follow-up activities across a large geographic territory

· Strong communication, organization, and follow-up skills

· Comfortable using Microsoft Office; experience with order-entry or CRM systems is an asset

· Willingness to learn sales skills, product knowledge, customer management, territory planning, and internal systems

· Ability to work independently while travelling and collaboratively with the broader Legends Haul team

· Up-to-date driver’s abstract may be required upon job acceptance

What You Will Discover

Our environment is a little different than others. Foodservice can be unpredictable, regional markets have unique needs, and our business moves quickly. You will experience challenges that are specific to our industry and to managing customers across a large geographic area, and you will learn how to solve them with the support of an experienced team.

The people who thrive here are curious, resilient, organized, hands-on, and willing to learn. You do not need to know everything on day one, but you do need to care, follow through, ask good questions, and take ownership of your growth and territory.

What We Offer

· Competitive compensation structure

· Bonus potential

· Monthly car allowance

· Optional RRSP plan

· Extended health benefits for the successful candidate and eligible family members

· Inclusive, respectful, and safe work environment

· Staff discounts, team events, employee appreciation, and company swag

· A fast-paced, growing business with real opportunity for career advancement

· The opportunity to help develop Legends Haul’s presence in growing markets across British Columbia

· A team that cares deeply about both strong work and personal time

Why Join Legends Haul

This is an opportunity to learn foodservice sales from the ground up while helping Legends Haul expand its presence across British Columbia. You will gain hands-on experience with customers, products, operations, regional travel, new business development, order flow, and account management while building toward a long-term career in sales.

For someone who enjoys being on the road, discovering new markets, building relationships, and taking ownership of their development, this role offers the opportunity to grow alongside a company with a solid reputation, a passionate team, and an expanding product portfolio.

Pay: $60,000.00-$75,000.00 per year

Benefits

- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- RRSP match
- Vision care

Work Location: On the road

📌 Sales Associate - Regional Markets (Vancouver)
🏢 Legends Haul
📍 Vancouver