Why this role mattersRMG Advertising is hiring a Sales Development Representative to build pipeline for our digital and out of home advertising team. The core of this role is outbound prospecting, qualification, and booking discovery meetings for our Account Executives. It also carries a dedicated sales quota focused on closing local OOH and digital opportunities directly, giving you real ownership of revenue in your own market rather than handing off every qualified lead.

This role is designed for someone who is coachable, organized, and ready to launch a long term career in media sales.

You will open conversations, qualify opportunities, and book meetings across a modern advertising stack that includes programmatic advertising, mobile location based targeting, connected TV, digital display, and OOH and DOOH solutions.

About RMG AdvertisingRMG Advertising delivers full funnel advertising solutions for SMBs, SMEs, and agency partners. Our offering spans mobile location based display advertising, AI and ML powered programmatic advertising, connected TV, mobile location intelligence, and digital and traditional out of home media. We are a collaborative team that values passion, attitude, accountability, integrity, commitment, work ethic, and having fun while we win.

Position OverviewThe Sales Development Representative supports the sales team by building pipeline through outbound prospecting, qualifying opportunities, and booking meetings for Account Executives. Alongside this, the role carries a dedicated sales quota focused on identifying and closing local OOH and digital opportunities directly. Based in Calgary, this role reports to the VP of Sales and includes hands on mentorship from experienced sellers,



with a clear growth path toward a full cycle Account Executive role.

Responsibilities

- Playbook: Follow a structured prospecting playbook built around top categories, networking opportunities, and the RMG customer base.
- Lead Generation: Prospect new business through cold calling, email outreach, LinkedIn, and HubSpot CRM sequencing.
- Qualification and Meeting Booking: Conduct early discovery conversations to qualify opportunities and book meetings for Account Executives.
- Local Market Ownership: Identify local OOH and digital opportunities, then run discovery, build a proposal, and close the deal directly, giving you your own book of local business.
- Meeting, Activity, and Local Sold Quota Attainment: Consistently achieve assigned monthly meeting and activity quotas along with a dedicated sold quota focused on closing local OOH and digital opportunities.
- CRM Discipline: Maintain accurate notes, activity tracking, and next steps in HubSpot, with full utilization of CRM sequencing and LinkedIn Sales Navigator.
- Pipeline Support: Support pipeline health through consistent follow up and re engagement of prospects.
- Shadowing and Development: Shadow Account Executives on discovery calls and presentations to build toward future full cycle responsibility.
- Sales Activity Reporting:



Ensure timely and accurate recording of activity and prospect information in HubSpot.

Desired Experience
- 0 to 2 years of experience in sales, customer service, retail, hospitality, appointment setting, or another people facing role.
- Cold calling or outbound prospecting experience is an asset but not required.
- Comfortable running a discovery conversation and closing local OOH and digital opportunities directly.
- Post secondary education in business, communications, marketing, or a related field is helpful but not required.
- Comfortable learning current tools such as HubSpot CRM and LinkedIn Sales Navigator.

Skills and Abilities
- Coachable and eager to learn.
- Confident and clear in written and verbal communication.
- Resilient, organized, and consistent with follow up.
- Curious about how businesses grow and how advertising drives results.
- Comfortable with outbound prospecting and willing to pick up the phone.
- Culturally aligned with RMG values including passion, attitude, accountability, integrity, commitment, work ethic, and a desire to have fun.

Support and enablement for success
- Hands on onboarding and product training across digital, programmatic, and OOH solutions.
- Coaching from experienced sales leadership and daily collaboration with Account Executives.
- HubSpot CRM for sequencing, activity management, and pipeline visibility.
- LinkedIn Sales Navigator for research and outbound prospecting.
- AI tools to help with account research, messaging refinement, and call preparation.
- Structured sales process support, talk tracks, category guidance, and feedback loops to help you improve quickly.

📌 Sales Development Representative (Calgary)
🏢 RMG Advertising
📍 Calgary