About Tradogram

Tradogram is a cloud-based procurement and spend management platform used by organizations in over 90 countries. We help businesses simplify purchasing, manage suppliers, streamline approvals, and gain better control over company spending.

We're growing our sales team and looking for a motivated Sales Development Representative (SDR) to help us build relationships with prospective customers and create new sales opportunities.

The Role

As a Sales Development Representative at Tradogram, you'll play an important role in building our sales pipeline.

You'll connect with CFOs, procurement leaders, finance teams, and operations executives at mid-market organizations to understand how they manage purchasing and company spend, identify opportunities for improvement, and introduce them to Tradogram.

This is a great opportunity for someone looking to build a career in B2B SaaS sales. You'll gain experience selling a sophisticated business platform, work closely with experienced Account Executives, and learn how organizations evaluate and purchase software.

We're looking for someone who is confident, curious, persistent, and comfortable starting conversations with new people.

What You'll OwnProspecting & Outreach

- Identify and engage prospective customers across our target markets.
- Execute multi-channel outreach through phone, email, and LinkedIn.
- Research target accounts and identify the right decision-makers.
- Personalize outreach based on the company, industry, and potential business needs.
- Follow up consistently and build relationships with prospective customers.

Lead Qualification
- Respond to and qualify inbound leads.
- Conduct initial discovery conversations with outbound prospects.
- Understand a prospect's current purchasing processes, challenges, priorities, and technology environment.
- Determine whether Tradogram is a strong fit for their organization.

Pipeline Development
- Book qualified discovery meetings and product demonstrations for our Account Executives.




- Work closely with the sales team to identify high-value opportunities.
- Help move prospects from initial interest into active sales conversations.
- Consistently contribute to new pipeline generation.

Account Research
- Research target companies, industries, and decision-makers.
- Identify buying signals and potential opportunities.
- Map relevant stakeholders within target accounts.
- Use tools such as LinkedIn Sales Navigator to build and prioritize prospect lists.

CRM & Sales Operations
- Maintain accurate prospect and account information in HubSpot.
- Track outreach, conversations, follow-ups, and sales activity.
- Keep opportunities and lead statuses up to date.
- Use sales data to understand what's working and continuously improve your approach.

Product Knowledge You'll develop a strong understanding of Tradogram and how organizations use the platform to manage:
- Purchase requisitions and approvals
- Purchase orders
- Supplier management
- Strategic sourcing
- Accounts payable
- Budgets and spend
- Inventory and receiving
- Procurement workflows

You'll learn how to connect these capabilities to the real-world problems our prospective customers are trying to solve. What Success Looks Like In this role, you'll help us:
- Consistently generate qualified sales opportunities.
- Build relationships with decision-makers at mid-market organizations.
- Grow our pipeline across key markets.
- Convert inbound and outbound prospects into qualified sales conversations.
- Improve the effectiveness of our outbound prospecting.
- Develop a strong understanding of B2B SaaS sales and procurement technology.

Your performance will primarily be measured based on qualified meetings generated,



sales opportunities created, pipeline contribution, and the quality and consistency of your outreach.

What We're Looking ForExperience

- 3-5 years of experience in B2B sales, business development, customer success, or a related role.
- Comfortable speaking with business professionals over the phone.
- Strong written communication skills.
- Comfortable learning new software and technology.

You Probably Have
- A competitive and goal-oriented mindset.
- Confidence starting conversations with people you've never spoken to before.
- Persistence without being overly aggressive.
- Strong organizational and follow-up skills.
- Curiosity and a willingness to ask positive questions.
- The ability to handle objections and rejection without getting discouraged.
- A desire to learn, improve, and build a career in technology sales.

Bonus Points
- Experience selling B2B SaaS.
- Experience with procurement, finance, ERP, or supply chain software.
- Experience using HubSpot, LinkedIn Sales Navigator, or sales engagement platforms.
- Previous cold-calling or outbound prospecting experience.
- Background in business, marketing, sales, or a related field.

Why Join Tradogram?
- Build your career in B2B SaaS sales.
- Sell a proven platform used by organizations around the world.
- Work closely with experienced sales leaders and Account Executives.
- Receive hands-on training in software sales, prospecting, discovery, and procurement technology.
- Work directly with a growing team where your results have a visible impact.
- Opportunity to grow into an Account Executive or other sales role as the company scales.
- Flexible work environment.

Interested?

Please send us

- Your resume
- Your LinkedIn profile
- A short note telling us why you're interested in B2B SaaS sales and why you think you'd be a good fit for Tradogram.
- If you're competitive, curious, comfortable talking to people, and excited about building a career in technology sales, we'd love to hear from you.

📌 Sales Development Representative (Canada)
🏢 TRADOGRAM
📍 Canada