Sales Manager (Player-Coach)

Location: Mostly Remote, Canada

Travel: Occasional travel (3–5 times per year) throughout North America for industry conferences and company events

About Fence & Deck Marketers

- Fence & Deck Marketers is a rapidly growing digital marketing agency built exclusively for fence and deck contractors.
- We help contractors across North America generate qualified leads and build more profitable businesses through websites, SEO, paid advertising, automation, and strategic consulting.
- Our industry focus has helped us build an exceptional reputation, a team of 26 full-time professionals, approximately 70 clients, and a client churn rate below 2%. Now we are looking for a hands-on sales manager to help us reach the next stage of growth.

The Opportunity

- We are looking for an experienced Sales Manager who is excited to lead from the front and personally contribute to revenue growth.
- This is a player-coach position for someone who can lead sales conversations, close new business, coordinate and develop our existing sales function, improve our systems, and help build a high-performing sales department.
- You will work directly with the founder and take ownership of the day-to-day performance of sales. As the company and sales team grow, this position offers a clear opportunity to develop into our Head of Sales.

What You Will Own

- Lead strategy calls with qualified fence and deck contractors
- Understand each prospect’s business, goals, challenges, and growth opportunities
- Recommend the right combination of services, present proposals, navigate objections, and close new business




- Manage the sales pipeline, follow-up activity, deal progression, and overall sales performance
- Coach and support our existing sales team through call reviews, pipeline reviews, and deal strategy sessions
- Improve discovery calls, strategy calls, scripts, follow-up processes, and objection handling
- Establish and maintain sales KPIs, performance dashboards, accountability systems, and accurate revenue forecasts
- Improve conversion rates, pipeline velocity, average contract value, and CRM usage
- Work with marketing to improve lead quality, messaging, offers, and funnel performance
- Help determine which conferences, trade shows, and industry events the company should attend
- Represent Fence & Deck Marketers at events throughout North America
- Develop relationships with contractors, manufacturers, associations, and referral partners
- Help recruit, onboard, and develop additional salespeople as the company grows

What We Are Looking For

- At least five years of B2B sales experience, including experience coaching, mentoring, or supporting other salespeople
- A proven history of personally closing consultative, high-value services
- Experience selling digital marketing, SaaS, consulting, professional services, or another recurring service




- A desire to remain actively involved in selling while taking greater ownership of sales performance
- Confidence working directly with business owners and senior decision-makers
- Experience improving sales processes, conversion rates, and revenue performance
- Solid understanding of marketing funnels, lead qualification, and revenue attribution
- Experience with CRM systems, sales dashboards, forecasting, and performance reporting
- Excellent communication, coaching, organization, and follow-through
- A valid passport and the ability to travel throughout North America

How Success Will Be Measured

- New monthly recurring revenue
- Sales conversion rates and average contract value
- Qualified pipeline value and pipeline velocity
- Forecasting accuracy and overall sales performance
- Marketing, conference, and partnership-generated revenue
- The successful transition of day-to-day sales ownership from the founder
- If you are an accomplished salesperson who wants to sell, lead, improve systems, and build toward a larger leadership role, we would like to hear from you.

Why Join Fence & Deck Marketers?

- You will have meaningful ownership of the sales function, influence company strategy, and see a direct connection between your work and company growth.
- You will represent an established agency with a strong reputation, clear industry specialization, documented client results, and very low churn. As FDM and its sales team expand, this position offers a explicit path to leading a larger sales organization.

📌 Sales Manager (Player-Coach) - Digital Marketing Services (Canada)
🏢 Fence and Deck Marketers
📍 Canada