Friesen Plastics is a Lethbridge-based manufacturer with a growing footprint in flexible packaging and industrial products. We're looking for a driven Sales Representative to grow our Flexible Packaging Division — primarily focus on building new business in Western Canada.

About the Role

You'll own the full sales cycle for customers within our flexible packaging line: prospecting new accounts, understanding customer needs, recommending the right packaging solution, and closing the deal.

You'll work closely with our production and customer service teams to make sure that what we promise gets delivered — on spec, on time. The primary customer segments will be Commercial/Industrial and Agri-food.

This is a great fit for someone who wants ownership over their pipeline and the ability to see their wins show up directly in the company's growth.

Key Responsibilities

● Build and execute a sales plan to hit revenue targets for the Adaptable Packaging Division, under the direction of the Vice President of Sales.

● Proactively identify and pursue new business opportunities through networking, referrals, cold outreach, and industry research

● Manage the full sales cycle — from first contact through proposal, negotiation, quoting and close

● Understand customer needs and translate them into the right packaging specification, working with our production team on feasibility and lead times





● Maintain and grow relationships with existing accounts, identifying upsell and expansion opportunities

● Track pipeline and activity in the CRM; report on results against targets

● Stay current on flexible packaging trends, materials, and competitor offerings

What We're Looking For

● 2+ years of B2B sales experience; packaging, plastics, or manufacturing industry experience is a strong asset

● A track record of hitting or exceeding sales targets – bias toward developing new customer relationships confidently

● Comfort discussing technical product specifications with customers (gauge, material type, print/finish options, etc.) — training provided, but you should be able to learn this quickly

● Strong communicator who listens first and solves problems, not just a pitch-and-close style

● Working knowledge of CRM tools and standard office software

● Based in Lethbridge or Southern Alberta; valid driver's license and willingness to travel to client sites within the region

What We Offer

● Competitive base salary plus commission structure and benefits

● Direct access to ownership and a fast-moving, close-knit team

● Room to grow as the division expands

Pay: Up to $150,000.00 per year

Benefits

- Dental care
- Designated paid holidays
- On-site parking
- Vision care

Work Location: In person

📌 Sales Representative (Lethbridge)
🏢 Friesen Plastics
📍 Lethbridge