Elevate your career as an Email Governance Specialist with Manulife's insurance division in Waterloo, Ontario. Own and drive the strategy for advisor communications using marketing automation tools like Salesforce Marketing Cloud.
In this pivotal role, you’ll focus on B2B marketing communications, refining email governance and overseeing the advisor newsletter ecosystem. Your responsibility includes creating compelling content and optimizing channel effectiveness to enhance advisor engagement. Collaborate with various marketing leads to ensure consistency and clarity in communications.
Key Responsibilities:
• Develop and implement advisor email governance standards
• Lead channel strategy for advisor eNews and web portal
• Write and edit advisor-facing content for clarity




• Monitor performance metrics and suggest improvements
• Manage stakeholder approvals while ensuring timelines
Requirements:
• 3+ years in B2B marketing or financial services
• Solid proficiency in Salesforce Marketing Cloud
• Excellent writing and editing skills
• Ability to manage multiple projects efficiently
• Strong attention to detail with analytical thinking
Drive effective communication strategies for advisors at Manulife by utilizing your expertise in email governance and content development.
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📌 Email Governance Specialist at Manulife (Waterloo Regional Municipality)
🏢 Manulife Financial
📍 Waterloo Regional Municipality