Senior Manager, Creative and Communication (Toronto)

Senior Manager, Creative and Communication (Toronto)

23 Aug
|
The Home Depot Canada
|
Toronto

23 Aug

The Home Depot Canada

Toronto

At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance

- Deferred Profit-Sharing Program to assist with retirement savings
- Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.

The Senior

Manager, Creative & Communications is a high-impact leadership role designed for an ambitious creative leader and brand strategist looking to shape integrated marketing experiences at scale. Reporting directly to the Marketing Director, Creative & Production , this role leads the cohesive delivery of our brand vision across creative advertising, public relations and experiential events. This role drives an integrated, cross-agency ecosystem by centralizing strategic campaign briefs, empowering Agencies of Record (AORs) to operate in tandem under unified creative direction.

By aligning channel strategies into seamless, multi-touchpoint executions, the Senior Manager ensures every campaign delivers maximum commercial impact and brand resonance. Championing brand excellence, the Senior Manager manages multi-million-dollar production portfolios, elevates evolving design systems, and leads campaign creative reviews from concept through delivery, blending visionary brand leadership with financial discipline to deliver best-in-class, industry-leading work.

Creative

Strategy, Design Governance & Brand Leadership Brand & Design System Leadership: Set, champion, and enforce overall creative direction and brand standards across paid and earned touchpoints.

Creative

Concept-to-Execution: Guide external agency partners through end-to-end creative development, from brief and concept ideation through final delivery.

Critical Reviews & Brand Quality:



Conduct rigorous creative reviews, delivering actionable feedback that elevates brand storytelling, ensures messaging consistency, and enforces communications objectives across national marketing, PR and experiential campaigns.

Testing & Innovation: Nurture a culture of creative experimentation, energetic content testing, and AI-assisted workflow integration to optimize production efficiency and drive creative performance. Serve as the primary relationship owner for external AORs spanning Creative Advertising, Public Relations, and Experiential Events. Lead high-level contract negotiations, establish performance metrics, and conduct critical reviews to drive best-in-class agency output and operational efficiencies.

Develop, implement, and lead annual strategies for PR and experiential marketing teams, ensuring alignment with overarching divisional priorities and business objectives.

Budget Management: Oversee, forecast, and optimize significant production budgets, ensuring cost-effective execution, contract compliance, and resource allocation across major enterprise campaigns.

Governance & Performance: Centralize and integrate workflows between digital production, PR, and experiential streams to dismantle silos, reduce production redundancies, and improve overall output quality and speed-to-market.

US Integration & Asset Scaling: Partner with US-based counterparts to identify synergies, share campaign assets, and adopt scalable templates or workflows where appropriate.

PMO Leadership & Methodology: Provide strategic direction to the PMO function,



ensuring the enforcement of robust project management methodologies tailored for complex creative and communications matrixes.

Portfolio Health & Risk Mitigation: Monitor overall project health, optimize resourcing, and mitigate risks impacting project timelines or budgets.

Decision Quality Customer Focus

Expertise in omni-channel creative strategies, public relations, experiential/event marketing, and/or high-volume asset production Ability to convey complex or technical ideas and processes in easy-to-understand terms to diverse audiences Agency and vendor management experience, including contract negotiation, service level agreement (SLA) creation, and performance auditing Ability to lead and develop high-performing creative and production teams Working knowledge of the advertising creative process from concept to execution across all relevant advertising channels Reports To: Marketing Director, Creative & Production Manager, Digital Production (and associated teams)

- Manager, Public Relations & Experiential Marketing (and associated teams)
- Senior Project Specialist, PMO Travel Requirements: 5-20% overnight travel (for events, production shoots, and cross-functional collaboration) Extended computer work
- Indoor office environment
- Bachelor’s Degree (BA) or equivalent in a related field Minimum Years of Work Experience: 7+ years of progressive experience in brand marketing, creative production, public relations, or agency account management certifications in project management, creative software, or production management are considered assets Other Requirements/Assets: Portfolio demonstrating strong creative, branding, and storytelling abilities across consumer touchpoints Bilingual (English/French) is an asset In our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada uses Artificial Intelligence (AI) technology to assist with the screening and assessment of applicants for this position.

📌 Senior Manager, Creative and Communication (Toronto)
🏢 The Home Depot Canada
📍 Toronto

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