- Marketing at Optro is scaling fast, and we need a leader who can turn our marketing data into decisions the business actually acts on

- As Senior Manager, Marketing Analytics, you will own the measurement layer for the entire marketing org — campaign and channel performance, attribution, funnel health, and pipeline forecasting — and be the person leaders turn to when they want to know what is working and where the next dollar should go

- You will partner directly with marketing and cross functional teams with the visibility and the mandate to shape how we invest behind a growth engine that has already carried us past $300M ARR

- Reports into Marketing Operations and supports the full marketing organization

- Own marketing performance measurement end to end — campaign, channel, and program reporting from first touch through closed-won revenue

- Build, maintain, and continuously improve the attribution and funnel models the marketing org uses to allocate budget, and clearly communicate their assumptions and limitations to stakeholders

- Bring AI into the marketing analytics stack — apply machine learning and LLM-based approaches to lead and account propensity scoring, pipeline forecasting, channel mix optimization, and automated anomaly detection across campaign performance

- Build AI-assisted insight generation so that routine “what changed and why” questions are answered automatically and surfaced to marketing leaders, rather than sitting in an analyst queue

- Evaluate, pilot, and scale AI capabilities in our marketing and analytics tooling, and make clear build versus-buy recommendations grounded in measured impact rather than hype

- Set the standard for responsible use of AI in marketing analytics — validating model outputs, documenting assumptions, monitoring for drift, and partnering with Security and Legal on data handling

- Partner with Demand Generation and Events teams to set targets, forecast pipeline contribution, and track performance against plan





- Design and maintain dashboards and self-serve reporting so marketing leaders can answer routine questions

- Act as the analytics owner of the marketing data stack — Salesforce, marketing automation, and downstream warehouse tables — partnering with Marketing Ops and Data Engineering on data quality and instrumentation

- Deliver executive-level analysis and readouts for QBRs, board materials, and annual planning — including budget scenarios and ROI cases for new investments

- Raise the analytical bar across marketing through mentorship, documentation, and clear standards for how analysis is built and presented

Benefits

- Health and wellness benefits: High quality health plans and access to hormonal and family-building support.

- Time away from work: Generous paid time off including vacation, holidays, sick time, bereavement, and more.

- Financial benefits: Beyond a market-competitive salary, plans are provided to assist in your financial future including retirement and pension plans as well as life and disability insurance.

- Parental leave: Parents are eligible for time off to care for their newborn, adopted child, or foster child. Parental leave benefits and pay vary by location.

- Professional development: Continuously grow through development workshops, mentoring programs, and more.

- Community impact: We partner with communities to provide services in addition to sponsoring our own events.

- Live your best life: Invest in yourself, on us. Our monthly wellness stipend is designed to support your life beyond the screen,



giving you the flexibility to fuel your passions and your well-being.

- Mental health: Access to Headspace’s well known meditation support plus coaching and therapy, for you and additional loved ones.
- 7+ years of experience in marketing analytics, marketing operations, or a closely related analytics function, including at least 2 years leading analysts, cross-functional projects, or both. B2B SaaS experience strongly preferred

- Demonstrated ownership of B2B funnel and attribution measurement. You have built or substantially rebuilt a multi-touch attribution or pipeline model and defended its methodology to skeptical stakeholders
- A genuine partnership mindset. You work shoulder to shoulder with marketing ops, demand gen, sales ops, and finance rather than delivering reports over the wall

- Exposure to ABM platforms (6sense, Demandbase) or to media mix modeling and incrementality testing at scale

- Strong executive communication. You can compress a complex analysis into a single clear recommendation a CMO or CRO can act on

- Hands-on experience applying machine learning or AI to a business problem — propensity or lead scoring, forecasting, segmentation, or automated insight generation — including a clear point of view on when a model is the right tool and when it is not

- Fluency with the modern marketing data stack: Salesforce, a marketing automation platform (Marketo, HubSpot, or similar), and a BI tool (Tableau, Looker, Power BI, or similar)

- Deep, hands-on SQL skills — you can independently pull, join, and validate data without waiting on another team

- Experience with dbt, Python or R, and a cloud data warehouse (Snowflake, BigQuery, Redshift) for modeling marketing data

- Experience supporting an enterprise, multi-product go-to-market motion

- Experience building with LLM APIs or AI-assisted analytics tooling (for example, natural-language querying over marketing data, or automated narrative reporting)

📌 Senior Manager of Marketing Analytics (Canada)
🏢 AuditBoard
📍 Canada