We’re building a relationship-oriented bank for the contemporary world.

The Everyday Banking

Acquisition & Onboarding team helps more clients discover and join CIBC through thoughtful acquisition strategies and compelling value propositions. As a Senior Manager, Offer Strategy and Acquisition Insights, you'll lead the development of acquisition insights and offer strategies that support growth across chequing and credit card products. You'll lead acquisition performance planning, budgeting, and investment optimization to support profitable, scalable growth.

You'll also track acquisition profitability across products, client segments, and channels, while partnering with teams across the business, including Credit Risk Strategy, to identify opportunities and validate insights. In a test-and-learn environment, you'll continuously assess performance and refine strategies to improve results. Lead acquisition insights - Develop and deliver insights across acquisition channels using client, competitor, and market analysis to inform strategic decision-making for Chequing and credit card growth.

Drive performance planning - Lead acquisition planning activities, including sales planning, budgeting, and investment optimization, to support profitable and scalable growth. Measure business outcomes - Track and assess acquisition profitability across products, channels, and client segments to identify trends, opportunities, and areas for improvement. Collaborate with partners - Partner with cross-functional teams, including Credit Risk Strategy and other business stakeholders, to validate insights, improve client quality, and strengthen acquisition outcomes.

Advance continuous improvement - Work in a test-and-learn environment, using performance results and emerging insights to refine strategies and improve effectiveness over time. You give meaning to data. You know that relationships and networks are essential to success.





You have a degree or diploma in Business, Commerce, Marketing, Finance, or a related field. It’s an asset if you have a Bachelor of Business Administration (BBA) or Master of Business Administration (MBA). You can demonstrate experience in acquisition strategy, offer strategy, business insights, performance analysis, and cross-functional planning within banking, financial services, or a related industry.

It’s an asset if you have experience supporting Chequing, credit card, or consumer banking product growth. We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program. competitive salary banking perks defined benefit pension plan* a vacation offering MomentMakers, our social, points-based recognition program. You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency). We use artificial intelligence tools during the recruitment process.

Skills Analytical Thinking, Business Planning, Data Analysis, Leadership, Market Research, Microsoft Excel, Microsoft PowerPoint, Product Analysis, Product Development, Product Management, Product Planning, Product Pricing, Strategic Objectives, Strategic Planning At CIBC, we are in business to help our clients, employees and shareholders achieve what is important to them. Working with CIBC makes you a part of a work environment committed to our clients, employees and communities - a place where you can excel. Every day, our 48,000 employees help our clients achieve their financial goals, because what matters to our clients, matters to us. #

📌 Senior Manager, Offer Strategy and Acquisition Insights, Everyday Banking Acquisition & Onboarding (Toronto)
🏢 Canadian Imperial Bank of Commerce
📍 Toronto