Join Payworks as a Marketing Performance & Analytics Specialist and make an impact through data-driven marketing insights. This hybrid position focuses on funnel analytics and performance reporting.
This role, reporting to the Senior Manager of Growth Marketing, empowers you to oversee demand stream analytics while evaluating campaign effectiveness. Your analysis will help optimize spending and enhance overall marketing performance across various channels.
Key Responsibilities:
• Generate full-funnel performance reports across all demand streams
• Maintain integrity in channel and campaign attribution
• Provide actionable insights for budget redirection
• Conduct A/B testing and document findings
• Utilize audience data for effective campaign segmentation
Requirements:
• Over 5 years of experience in performance marketing
• Familiarity with paid advertising platforms
• Solid skills in Salesforce reporting
• Hands-on experience with testing frameworks
• Effective communicator with analytical mindset
Contribute to Payworks' success by driving informed marketing strategies in this vital analytics role.
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