As a Senior Product Marketing Manager at Sage you will lead the strategy and execution of key product marketing initiatives, shaping how we position and grow our Sage Intacct platform in the market. As a Senior Product Marketing Manager at Sage you will lead the strategy and execution of key product marketing initiatives, shaping how we position and grow our Sage Intacct platform in the market. You’ll define go-to-market strategies, value propositions, and messaging frameworks that resonate with target audiences and drive adoption and growth.

You’ll partner closely with Product and go-to-market teams to bring recent offerings to market, ensuring strong product-market fit and commercial impact. This role requires a strategic mindset, strong cross-functional leadership, and a deep understanding of the accounting and financial software landscape. You’ll play a critical role in driving innovation, customer adoption, and market differentiation.

Required Location & Hybrid: This role is hybrid, based 3 days a week in our Toronto office and 2 days from home. At least 6 years in a product marketing role for a B2B SaaS solutions (required) - ideally in accounting, finance, fintech, or payments software Demonstrated track record in creating and executing GTM strategies and deliverables such as positioning/messaging, pitch decks, sales playbooks, thought leadership content Deep customer empathy to influence product and marketing efforts Ability to translate technical capabilities into concise buyer-facing language Critical thinking skills and a curious mindset for business and market analysis Proven success in cross-functional collaboration with sales, marketing, product, and customer success teams to drive product & feature launches Sage helps small to medium-sized businesses to succeed with AI-powered Accounting, Finance and ERP software.



Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence.

You’ll join a collaborative, forward-thinking team global product marketing org where innovation, inclusion, and empowerment drive everything we do. You'll find a place where your ideas matter, your work has purpose, and where you'll have the chance to help define how we bring that innovation to life. You’ll join a team that values creativity, collaboration, and customer obsession.

Define the 3–5 year category strategy with Product and translate market opportunities into clear growth and commercial plans. Market, customer & data insight: Lead market, competitive, and customer insight to identify opportunities and inform roadmap, positioning, and strategy. Own value proposition, positioning, pricing, and packaging - continuously refining messaging for differentiation and market fit. ensure readiness across Product, RTR, Sales, and channels.

Content & enablement: Own messaging and content across web, sales, and enablement. Equip sales and partners to drive adoption.

Culture & inclusion: Be part of a high-performance, inclusive culture that encourages challenge, collaboration and diverse thinking. 100% paid premiums for health, dental, and vision coverage 35 days paid time off (11 holidays, 16 vacation days, 3 personal days, 5 sick days) Work Away, an opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list) 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after your start date 5 days paid yearly to volunteer (through Sage Foundation) $Library of on-demand career development options and ongoing training offerings In addition to base salary, employees will participate in a bonus plan (20%) based on company and individual performance. Our talent acquisition team will provide specific opportunities on our bonus or incentive programs.

📌 Senior Product Marketing ManagerB SaaS (Toronto)
🏢 Sage
📍 Toronto