Solutions Architect – Personalization
Requisition ID: 260242

Location(s): Canada: Ontario: Toronto

Responsibilities

Lead cross‑functional solution architecture and integration design for personalization initiatives across marketing, sales, digital banking, and service channels

Translate personalization and GTM use cases into transparent end‑to‑end technical designs across multiple platforms and internal systems

Define and apply architecture patterns, integration standards, and solution guardrails across the MarTech and Personalization landscape

Design solutions that integrate customer data, events, profiles, journeys, and decision signals while meeting enterprise risk, privacy, and compliance requirements

Act as a technical bridge between marketing technology platforms, customer decisioning capabilities, enterprise data services, and delivery engineering teams

Support delivery teams through architecture reviews, design walkthroughs, and complex integration analysis

Contribute to technology roadmaps, target‑state architectures and vendor evaluations

Support the evolution of personalization capabilities, influence platform usage and integration approaches to improve scalability, observability, and reuse

Qualifications

5+ years of experience in Information Technology roles within medium to large enterprise environments

3+ years of experience in solution architecture, integration architecture, or equivalent hands‑on design roles

Practical experience working with MarTech, Digital, or Customer Engagement platforms (e.g., CDPs, journey orchestration platforms, personalization or decisioning engines, loyalty systems)

Demonstrated ability to design end‑to‑end solutions within established enterprise architecture standards





Relevant architecture or platform certifications are an asset (e.g., Adobe, Salesforce, Pega, Google, or equivalent)

Strong working knowledge of API‑based integration, event‑driven patterns, and batch vs near‑real‑time data flows

Experience integrating marketing or GTM platforms with enterprise data, analytics, and downstream operational systems

Ability to evaluate technical trade‑offs related to latency, scalability, risk, and operability

Strong understanding of personalization concepts including customer profiles, events, journeys, segmentation, eligibility, and activation

Experience supporting Go‑To‑Market (GTM) or marketing enablement initiatives in partnership with engineering teams

Ability to translate business and marketing requirements into actionable technical solutions

Exposure to or practical experience with real‑time and AI‑assisted personalization or decisioning patterns

Ability to assess emerging capabilities with an enterprise mindset, considering data readiness, governance, and regulatory constraints

Experience working in regulated or control‑heavy environments (financial services experience preferred)

Robust communication and stakeholder engagement skills across business, data, marketing, and engineering

Demonstrated ability to influence design decisions through collaboration and technical credibility

Benefits

Diversity, Equity, Inclusion & Allyship – an inclusive culture with bias‑free practices and Employee Resource Groups

Accessibility and Workplace Accommodations – commitment to an inclusive and accessible environment

Upskilling through online courses, cross‑functional development opportunities, and tuition assistance

Competitive rewards program including bonus, flexible vacation, personal and sick days, and benefits from day one

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📌 Solutions Architect - Personalization (Ontario)
🏢 Scotiabank
📍 Ontario