Position Responsibilities:

Measurement Strategy & Frameworks

- Build and implement advanced measurement methodologies (incrementality, attribution, experimentation, MMM, cross-channel frameworks)
- Develop end-to-end measurement strategies, measurement roadmaps, and KPI standards for specific segment
- Shape how advertising teams measure marketing effectiveness across ecosystems, including AI-powered platforms

Insights & Analytics Leadership

- Translate complex data into clear, compelling stories, visualizations, and executive-ready narratives
- Perform data extraction, modeling and analysis using SQL/Python and large datasets
- Generate actionable recommendations that influence segment CMO and business / marketing leaders

Segment Stakeholder Partnership & Thought Leadership

- Serve as the primary data, marketing measurement, and attribution advisor to senior marketing and business leaders
- Own senior-level relationships and guide digital strategy roadmap
- Partner with cross-functional teams (marketing, product, sales, engineering, IT), providing with insights and building connected marketing data products
- Represent GDM and the organization to share emerging trends and best practices in marketing intelligence
- Drive internal education, evangelizing measurement capabilities and insights frameworks.

People Leadership for the Segment Measurement & Insights Team

- Lead a dedicated team of analysts and managers (often dedicated to individual lines of business)
- Manage intake and team capacity for all segment personalization use-cases and marketing measurement
- Coach on technical depth, insightfulness, and the business storytelling
- Develop talent, performance, and long term high performing team structure

Thought leadership on Data Analytics Engineering and Marketing Data Science

- Lead the Databricks‑first marketing data architecture practice to build a scalable measurement foundation powering marketing reporting, attribution, and executive insights.
- Support Data Office building gold‑layer semantic models for funnels, journeys, and distribution analytics in partnership
- Ensure robust data contracts and high‑quality event tracking across web, app, and server‑side sources.
- Advance predictive, causal, and optimization analytics to drive marketing performance and personalization.
- Build forecasting, attribution, and optimization models (ARIMA/Prophet, MMM/MTA, budget/channel optimization) using Python and PySpark.
- Deploy feature stores and batch/streaming scoring pipelines, writing predictions back to Databricks and activation platforms like Adobe RTCDP

Required Qualifications:

- 15+ years in marketing/digital analytics, BI insights, or data science with demonstrated cross-functional leadership experience.
- Deep expertise across segments-aligned domains, including digital sales, CX, Brand & Distribution, Analytics Engineering, and Python based Data Science.
- Advanced proficiency with Databricks, including SQL, PySpark, Delta Lake, Workflows, Unity Catalog) and Adobe Analytics.
- Expertise in experimentation design, attribution methodologies,



incrementality, measurement, MMM, CLV and privacy aware analytics in regulated industries.
- 10 years of experience in leading analysts / BI developers / analytics engineers / data scientist, providing technical direction, mentorship, and prioritization.
- Familiarity with Adobe Analytics, Adobe Journey Optimizer and Target activation and outcome feedback loops.

Key Competencies

- Robust data storytelling, insight synthesis, and executive-ready communication
- Stakeholder influence and change management, especially across marketing, digital engineers, and MarTech
- Deep experimentation mindset, measurement discipline and ROI orientation
- Demonstrated ownership, bias for action, and comfort with ambiguity.
- Analytical rigour and systems thinking across data, measurement and modeling layers.
- Analytics engineering, and Python modeling would be plus

Success Metrics

- Driving measurable gains in conversion, retention, brand lift, and channel efficiency via effective dashboard and actionable insights
- Adoption of unified KPI frameworks and incrementality measurement for hyper personalized marketing communication
- Executive decisions informed by trustworthy dashboards, models, and narratives
- Validated standardized measurement across initiatives, scaled playbooks and test learnings
- High performing team building and empowerment
- Shifting focus from ad-hoc reporting to AI-empowered Insights via self-serve reporting automation

When you join our team:

- As part of our global team, we’ll support you in shaping the future you want to see.
- We’ll empower you to learn and grow the career you want.
- We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

The role being advertised is an existing vacancy.

Acerca de Manulife y John Hancock

Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Para obtener más información acerca de nosotros, visite http://www.manulife.com .

Manulife es un empleador que ofrece igualdad de oportunidades

En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen,



color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.

Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes.

Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a [email protected] .

Referenced Salary Location

Toronto, Ontario

Modalidades de Trabajo

Híbrido

Salary range is expected to be between

$92,900.00 CAD - $142,900.00 CAD Los empleados también tienen la oportunidad de participar en programas de incentivos y recibir una compensación vinculada al rendimiento empresarial e individual. El salario real variará según las condiciones del mercado local, la geografía y factores relacionados con el puesto como conocimientos, habilidades, requerimientos, experiencia y educación/formación. Si solicitas este puesto fuera de tu ubicación principal, por favor escríbenos a [email protected] para conocer el rango salarial correspondiente a tu ubicación.

Manulife ofrece a los empleados aptos una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontológicos, de salud mental, oftalmológicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopción/subrogación y bienestar, y planes de asistencia al empleado/familiar. También ofrecemos a los empleados admisibles varios planes de ahorro para la jubilación (incluidos planes de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educación financiera. Nuestro generoso programa de tiempo libre remunerado en Canadá incluye feriados, vacaciones, días personales y días por enfermedad, y ofrecemos la gama completa de ausencia laboral reglamentaria.

Si se está postulando para este puesto en los EE. UU., póngase en contacto con [email protected] para obtener más información sobre las disposiciones relativas al tiempo libre remunerado específicas de EE. UU.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement (https://careers.manulife.com/global/en/talentacquisitionprivacystatement) .

📌 Sr. Manager, CA Segment Measurement & Insights Lead (Ontario)
🏢 Manulife
📍 Ontario