Drive growth and engagement as a Marketing Pipeline Lead at Staffbase, focusing on cutting-edge strategies for our AI-native platform. This hybrid position blends strategic thinking with hands-on execution.

As Marketing Pipeline

Lead, you will design and execute comprehensive demand generation strategies, ensuring a robust pipeline through digital and ABM channels. Working closely with Sales, you'll manage a small team while steering initiatives that enhance our customer engagement and conversion rates. Your skills in performance marketing will enable you to shape long-term strategies and real-time execution. Key Responsibilities:
Lead demand generation across digital and ABM platforms
Establish comprehensive metrics for marketing performance




Allocate resources effectively for optimal pipeline results
Develop customized programs for high-value accounts
Supervise team and nurture agency collaborations

Requirements:
6 - 9 years in a B2B growth marketing capacity
Solid grasp of marketing funnel metrics and analytics
Background in SaaS settings, ideally HR tech
Knowledge of tools like Salesforce and Google Ads
Experience managing teams and nurturing agency partnerships

Utilize your strategic acumen in a pivotal role within Staffbase's marketing team.

📌 Marketing Pipeline Lead At Staffbase Toronto
🏢 Staffbase
📍 Toronto