Lead strategic marketing initiatives as the Lifecycle Marketing Manager at Altea. Focus on fostering member relationships through automated communications that resonate. In this pivotal role, you'll be at the forefront of crafting all lifecycle marketing messages for Altea and AVANT.
Your work encompasses every step of the customer journey, from nurturing prospects to reactivating lapsed members. With hands-on experience in marketing automation, you'll analyze data to ensure impactful, measurable results. Key Responsibilities:
Manage all member and prospect communications via email and SMS
Build comprehensive member journey maps
Conduct ongoing tests to refine marketing strategies
Leverage AI for enhancing marketing outputs
Curate content for website, app, and in-club displays Requirements:
3–5 years experience in CRM or lifecycle marketing
Proficient in platforms like Active Campaign
Solid analytical skills for data-driven decision making
Understanding of CASL guidelines
Campaign success examples required Join Altea as a Lifecycle Marketing Manager to maximize member engagement and retention.
📌 Lifecycle Marketing Manager At Altea Ottawa
🏢 Altea
📍 Ottawa