Lead growth marketing strategies at Sony Interactive Entertainment in Waterloo, ON. Drive user acquisition for innovative mobile and web gaming experiences from launch to scale. In this role, you will own the growth marketing and user acquisition strategy for current products. Collaborate with Product, Design, and Engineering teams while utilizing behavioral data and market insights. You'll execute cross-channel campaigns and optimize performance for maximum player engagement. Key Responsibilities:
Define and own user acquisition strategy across channels
Launch and optimize performance marketing campaigns effectively
Manage budgets and ensure effective allocation of resources
Develop a comprehensive measurement framework for growth
Collaborate with cross-functional teams to enhance user experience
Requirements:
5+ years in growth or performance marketing roles
Proven experience with mobile app user acquisition strategies
Robust analytical skills for interpreting performance metrics
Expertise in campaign setup and creative optimization
Background in collaborating with product and engineering teams
Be the driving force behind user engagement and acquisition at Sony Interactive Entertainment.
📌 Growth Marketing Expert At Sony Playstation Ontario
🏢 Sony Playstation
📍 Ontario
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