Lead Canada Goose's email marketing evolution as the Email Marketing Director in Toronto. Innovate customer engagement through targeted, personalized marketing strategies that drive retention and revenue. In this senior role, you will be at the forefront of transforming how Canada Goose communicates with its customers.
By implementing intelligent segmentation and lifecycle management, you'll enhance engagement across Email and SMS channels. Collaboration with various departments will be essential to achieve a cohesive customer experience that aligns with business objectives. Key Responsibilities:
Develop and execute a precision Email & SMS strategy
Oversee personalized communications for customer engagement
Ensure subscriber base health through management practices
Optimize deliverability and channel performance metrics
Manage marketing technology and vendor relationships Requirements:
10+ years in Email/SMS Marketing or Digital Marketing
Experience leading targeted communication transformations
Knowledge of customer journey and lifecycle marketing
Direct experience with marketing automation technologies
Deep understanding of email compliance regulations Contribute to a pioneering marketing approach that propels Canada Goose toward cutting-edge customer engagement.
📌 Email Marketing Director Canada Goose Toronto
🏢 Canada Goose
📍 Canada
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