Take charge of member engagement initiatives at Tru Cooperative Bank as the Director of Dynamics 365 CRM. Focus on executing technology strategies that promote personalized member experiences. This crucial role involves leading the strategy and evolution of the Dynamics 365 platform for member engagement.

You will manage teams, shaping the CRM roadmap by utilizing data-driven insights and leveraging AI technologies to enhance the overall member experience. Your leadership will ensure the alignment of business objectives with CRM capabilities, fostering innovation and effective usage of technology. Key Responsibilities:
Direct strategy and execution for CRM and contact center capabilities
Enhance member data collection and insights framework




Implement lifecycle-driven engagement programs
Develop cross-functional CRM roadmaps
Monitor and improve assisted-service performance metrics

Requirements:
Bachelor’s Degree in a relevant field
8+ years in digital product and CRM leadership
Experience in financial services or fintech setting
Robust understanding of user engagement metrics
Expertise in project management and strategic planning

Elevate member engagement at Tru Cooperative Bank through leadership in Dynamics 365 and creative CRM solutions.

📌 Director, Dynamics 365 Crm & Engagement Langley (Canada)
🏢 First West Credit Union
📍 Canada