Analyze user behavior, identify optimization prospects, and lead experiments to maximize conversions.
Analyze the performance of digital journeys and user behavior.
Formulate and prioritize optimization hypotheses based on data, best practices, and business objectives.
Design and run various tests (A/B, multivariate, personalization) to optimize conversions.
Recommend optimizations to content, interfaces, and user journeys by leveraging best practices, search engine optimization (SEO), and artificial intelligence capabilities.
Produce analyses and strategic recommendations that guide optimization priorities across the digital ecosystem.

Requirements
Bachelor’s degree in Business Administration, Digital Marketing, E-commerce, or a related field.
Minimum of 4 years’ experience in a similar role.
Strong ability to analyze data, build dashboards, and interpret performance metrics.
Proficiency with generative AI tools and the ability to leverage them to enhance analysis, experimentation, and digital performance.
Advanced proficiency in Google Analytics 4 (GA4), Google Tag Manager, Adobe Analytics, Excel, and A/B testing platforms.
Deep knowledge of SEO best practices.
Ability to explore different approaches and recommend versatile,



scalable solutions aligned with business strategy.
Robust synthesis skills and rigor in task execution.

Core Competencies

Demonstrates expertise in data analysis, A/B testing, and digital optimization strategies to enhance user experiences and drive conversions. Proficient in leveraging generative AI tools and SEO best practices to formulate actionable recommendations for digital performance improvements.

Highest-signal resume keywords
Data Analysis
A/B Testing
Google Analytics 4 (GA4)
Search Engine Optimization (SEO)
Generative AI Tools

ATS Optimization Keywords

Hard Skills
Data Analysis
Dashboard Building
Performance Metrics Interpretation
A/B Testing
Multivariate Testing
Personalization Strategies
SEO Best Practices
Digital Performance Optimization
Task Execution Rigor
Optimization Hypothesis Formulation

Soft Skills
Synthesis Skills
Problem-Solving
Flexibility in Solutions

Industry Keywords
Digital Marketing
E-commerce
User Behavior Analysis
Digital Ecosystem Optimization

Tools & Technologies
Google Tag Manager
Adobe Analytics
Excel
A/B Testing Platforms

📌 Conversion Rate Optimization Cro Analyst Montreal
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