23 Aug
|
Bavarian Nordic
|
Golden Horseshoe
23 Aug
Bavarian Nordic
Golden Horseshoe
Join Bavarian Nordic as the Director of Global Consumer Strategy, remotely based on the East Coast. Drive strategic initiatives that improve patient engagement and awareness of vaccine offerings. In this senior role, you will lead the development of consumer engagement strategies that align with Bavarian Nordic’s mission of advancing public health.
Focus on patient-centric campaigns that drive adherence and enhance consumer experiences while collaborating across functional teams for optimal outcomes. Key Responsibilities:
Analyze patient journeys to identify and address unmet needs
Implement media strategies that engage consumers effectively
Partner with Insights and local teams for marketing optimization
Establish guidelines to maintain brand consistency globally
Control the consumer budget for maximum impact Requirements:
Minimum BS/BA; MS/MBA preferred
10+ years of experience in consumer roles
Robust foundation in global strategy and planning
Experience with cross-functional stakeholder management
Full proficiency in English required Lead Bavarian Nordic's global consumer efforts and help shape the future of vaccine public health initiatives.
📌 Director Of Global Consumer Strategy Golden Horseshoe
🏢 Bavarian Nordic
📍 Golden Horseshoe