Key ResponsibilitiesNew Dealer Development

- Identify and prospect potential current window covering dealers, retailers, interior designers, decorators, contractors, builders, and other trade partners.
- Conduct outbound sales activities including phone calls, emails, in-person visits, networking, referrals, and industry events.
- Present the company's window covering products, programs, pricing structure, lead times, service capabilities, and dealer benefits.
- Qualify prospective dealers to ensure they are a suitable fit for the company's product offering and service model.
- Manage the dealer onboarding process from initial contact through account setup, product training, sample distribution, and first orders.
- Develop new business within underrepresented geographic markets and customer segments.
- Maintain an active sales pipeline and consistently work toward new dealer acquisition and revenue targets.

Dealer Account Management
- Manage an assigned portfolio of dealer accounts and serve as their primary sales contact.
- Build strong, long-term relationships with dealer owners, salespeople, designers, estimators, installers, and purchasing teams.
- Conduct regular account reviews to identify sales opportunities, service concerns, product needs, and areas for growth.
- Encourage dealers to expand their product offering and increase their share of business with the company.
- Follow up on dealer inquiries, quotations, samples, pricing requests, product questions, and outstanding opportunities.
- Re-engage inactive or declining accounts and develop plans to increase their purchasing activity.
- Coordinate internally with customer service, order entry, production, estimating, marketing, and technical teams to support dealer requirements.

Window Covering Product Sales
- Develop a strong working knowledge of the company's window covering product range, including:
- Roller shades
- Solar and sunscreen shades
- Blackout shades
- Zebra/Vision shades
- Cellular shades
- Dual shades
- Specialty shading systems
- Manual and motorized window coverings
- Fabrics,



cassettes, fascia, bottom bars, side channels, and related components
- Understand common window covering applications and recommend appropriate products based on window size, light control, privacy, aesthetics, installation conditions, and budget.
- Assist dealers with selecting appropriate fabrics, operating systems, controls, and motorization solutions.
- Promote recent products, fabrics, components, promotions, and sales programs to the dealer network.
- Maintain awareness of competitive products, pricing, trends, and developments within the window covering industry.

Dealer Training & Support
- Provide product and sales training to new and existing dealers.
- Conduct dealer showroom visits and ensure dealers have appropriate samples, displays, literature, and marketing materials.
- Educate dealers on measuring, ordering requirements, product limitations, available options, and common installation considerations.
- Support dealers in understanding motorization options, controls, power requirements, and smart-home integration where applicable.
- Assist dealers with using online ordering systems, price guides, dealer portals, quoting tools, and other company resources.
- Coordinate additional technical or product training where required.

Territory & Sales Management
- Develop and execute a territory sales plan focused on dealer acquisition, dealer retention, and revenue growth.
- Establish priorities for dealer visits and prospecting activities based on market potential.
- Maintain accurate records of customer interactions, opportunities, follow-ups, and sales activity in the company's CRM.




- Monitor dealer sales performance and identify accounts with significant growth opportunities.
- Prepare regular sales forecasts, pipeline reports, territory updates, and account development plans.
- Achieve established targets for new dealer acquisition, sales growth, account retention, and territory revenue.
- Travel regularly throughout the assigned territory to visit dealers and prospective customers.

Industry & Market Development
- Attend window covering, interior design, construction, home improvement, and related industry events when required.
- Build relationships with industry professionals who can generate dealer or project opportunities.
- Monitor trends in residential and commercial window coverings, including automation, motorization, smart-home integration, energy efficiency, child safety, and contemporary design.
- Provide feedback to management regarding customer needs, competitive activity, product gaps, market opportunities, and dealer feedback.

Qualifications
- Previous experience in window coverings, blinds, shades, interior products, building products, architectural products, or a closely related industry is strongly preferred.
- Previous experience in business development, territory sales, dealer sales, account management, or B2B sales.
- Strong understanding of relationship-based and consultative selling.
- Ability to prospect for new customers while simultaneously managing and growing existing accounts.
- Strong communication, presentation, negotiation, and relationship-building skills.
- Comfortable conducting product demonstrations and training sessions.
- Strong organizational and follow-up skills with the ability to manage multiple dealers and sales opportunities simultaneously.
- Ability to understand technical product information, measurements, specifications, and configuration options.
- Experience working with CRM systems and Microsoft Office or similar business software.
- Valid driver's licence and ability to travel regularly throughout the assigned sales territory.

📌 Territory Sales Manager (Toronto)
🏢 Sun Glow Window Covering Products of Canada
📍 Toronto