Digital Marketing Analyst #106292Request ID: 106292-1Start/End Dates: 2026-09-01 - 2027-08-31Work Location: downtown Toronto, near TTC and GOJob Title: Professional - Marketing Analyst - IntermediateJob Title: Digital Consultant, MarketingLine of Business: Agile Sales – Marketing OperationsTarget rate range: $45-50hr B2BTarget Start Date: AsapDuration: 12 monthsPotential for this contract to be extended or converted to FTE? FTE: Yes / Extension: YesHybrid work: One day in office on Thursdays, plus4th Friday of the month. (occasional additional days if needed)Office Location: 81 Bay StreetWork Schedule (hours per week, start time): 37.5 Hours/week, 9-5 Monday to FridayWhat does the LOB do?: The Marketing Operations team is responsible for delivering marketing campaigns across internal lines of business. They coordinate campaign execution and also perform hands‑on work within marketing tools and platforms.Reason the role is open? Scaling up to support increased demand for marketing campaign delivery.What project will this contractor be working on? Ongoing marketing operations work supporting campaign deliveryAbout team: ~22 team members across pods. Supportive, friendly culture. Highly collaborative, frequent communication, Strong engagementHighlights of the role; why would someonechoose this role over another?Ownership of end-to-end campaign deliveryExposure to modern marketing platformsCollaborative pod-based structure with strong team supportHigh visibility role working across multiple stakeholdersWho Will the Candidate Be Working with on a Daily Basis? Assigned to a pod (cross-functional team structure)How many years of experience? 3-5 yearsJob DescriptionWhat you will be doing :The Digital Consultant for the execution of digital marketing campaigns across CIBC’s owned channels, including CIBC.Com, Digital Banking, and Email. The role will also be accountable for recommending, influencing,



and implementing digital channel personalization & testing opportunities based on data driven insights. The role leverages Agile Marketing methodology to ensure efficient, timely, and high-quality delivery of marketing initiatives that drive client acquisition, product engagement, and digital channel adoption.How you will succeedFocus on executional excellence: Manage the full lifecycle of digital marketing campaigns, ensuring timely launches and strict adherence to quality standards.Leverage Agile Marketing Principles: Utilize Agile Marketing methodology to streamline processes, maximize productivity, and accelerate delivery cycles for optimal outcomes.Drive Process Enhancements: Continuously identify and implement improvements to increase the speed and quality of campaign delivery.Effective Problem Solving: You notice things that others don't. Your critical thinking skills help to inform your decision making and you provide actionable solutions within a crossAnalytical Thinking - You are comfortable pulling analytics from data visualization platforms. You will be accountable for providing ongoing and final campaign test reports to key stakeholders, and maintaining a test library.Technical Expertise - You have a working knowledge of marketing optimization tools and are proficient in using them to drive owned onsite digital campaign performance.Monitor and Optimize: Track campaign performance using tools such as Adobe Analytics, Adobe Audience Manager, and Adobe Target.Who You AreDelivery-Focused: Demonstrates strong executional discipline and ensures campaigns are delivered on time and to specification.Client-Focused:



Strives to enhance the client experience through effective marketing delivery.Ownership Mindset: Takes accountability for campaign outcomes and proactively addresses delivery challenges.Collaborative: Works effectively with diverse teams to achieve delivery goals.Digitally Savvy: Embraces innovative solutions and adapts to evolving digital marketing tools and trends.Values-Driven: Embodies CIBC’s values of trust, teamwork, and accountability.Effective Communicator: Skilled in oral and written communication, including presentations for leadership audiences.Additional InformationThis role is ideal for a marketing professional with a robust focus on campaign delivery, cross‑functional leadership, and process optimization—passionate about driving business outcomes through efficient and effective digital marketing executionMust Have RequirementEnd-to-end digital campaign management – proven ability to manage full lifecycle (planning, execution, optimization, reporting) - 3+ yearsStrong understanding of marketing operations – 3+ yearsExperience working with multiple stakeholders and cross-functional teams – 3+ yearsExperience Adobe Analytics, Adobe Audience Manager, Adobe Target (or similar)User experience with Adobe Workfront (used for planning and project work assignment/tracking)Effective Communicator: Skilled in oral and written communication, including presentations for leadership audiences.Ownership Mindset: Takes accountability for campaign outcomes and proactively addresses delivery challenges.Collaborative: Works effectively with diverse teams to achieve delivery goals.Nice to HaveBanking/fintech experienceJira experienceSoft SkillsDelivery-Focused: Demonstrates strong executional discipline and ensures campaigns are delivered on time and to specification.Client-Focused: Strives to enhance the client experience through effective marketing delivery.NOTEClose on Aug 20 at 12pm#J-18808-Ljbffr

📌 Digital Marketing Analyst 106292 (Winnipeg)
🏢 CIBC
📍 Winnipeg