Elevate Sun Life's brand strategy in Canada as a Brand Initiatives Manager on a 20-month contract. Collaborate with cross-functional teams to translate insights into energetic marketing strategies. In this vital role, you will report directly to the Director of Brand Strategy and Management.

Your focus will be on developing and executing brand strategies that strengthen relevance and foster client connections. Additionally, you will lead initiatives supporting brand storytelling and governance. Key Responsibilities:
Support brand strategy and annual planning for Canada
Translate market insights into actionable initiatives
Collaborate with marketing and creative teams on strategy
Contribute to brand narrative development with Corporate Communications
Participate in brand reviews ensuring identity alignment Requirements:
7+ years in brand strategy and management
Experience in brand or advertising agencies preferred
Robust organizational and project management skills
Detail-oriented with client experience expertise
Familiarity with brand measurement practices is a plus Lead impactful brand initiatives to ensure Sun Life resonates with clients effectively.

📌 Brand Initiatives Manager At Sun Life Toronto
🏢 Sun Life
📍 Toronto