Elevate your career with Payworks as a Marketing Performance & Analytics Specialist. In this hybrid role, you will leverage full-funnel analytics to optimize demand generation and drive impactful recommendations. Reporting directly to the Senior Manager, Growth Marketing, this specialist role focuses on campaign attribution, performance reporting, and identifying high-return investments.

Your expertise in analytics will translate complex data insights into actionable recommendations that influence our marketing strategies and budget allocations. Key Responsibilities:
Own weekly and monthly performance reporting across demand streams
Manage campaign and channel attribution with tracking validation




Deliver data-backed recommendations for budget optimization
Design and implement A/B and multivariate tests
Analyze audience segmentation and identify targeting prospects Requirements:
5+ years in marketing analytics or performance marketing
Experience with paid media platforms like Google Ads
Proficiency in Salesforce and performance dashboards
Solid analytical skills in full-funnel reporting
Excellent communication and detail-oriented approach Become a key player in driving data-driven marketing success at Payworks.

📌 Analytics Specialist For Marketing Performance Calgary
🏢 Payworks
📍 Calgary