Shape CTC's employer brand and culture as the Employer Brand Activation Manager. Connect Employee Engagement and Diversity strategies to enhance workplace pride and trust in a hybrid role.
In this strategic position at Canadian Tire Corporation, you will serve as the bridge between various departments, driving engagement strategies that reflect the company’s People Promise. Your insights will guide campaigns to attract future talent while fostering a strong sense of belonging. Collaboration will be key in producing engaging narratives that celebrate CTC’s community impact.
Key Responsibilities:
• Guide the employer brand strategy in alignment with company goals
• Develop compelling editorial content across channels
• Monitor impact and improve branding initiatives continually
• Partner with leaders to design inclusive experiences
• Showcase CTC culture through storytelling initiatives
Requirements:
• Background in employer brand or marketing
• Excellent project management abilities
• Experience in creating impactful dialogue and content
• Robust interpersonal skills across complex organizations
• Understanding of analytics to drive decisions
Lead Canadian Tire's employer brand initiatives through authentic storytelling and impactful engagement strategies that resonate with employees and future talent.
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