Transform your insights into actionable strategies as a Digital Marketing Analytics Specialist at SOTI in Mississauga, Ontario. Engage in a hybrid role focusing on web analytics and reporting to enhance digital marketing efforts.
SOTI seeks a seasoned professional who excels in data analysis and visualization. This senior position will have you managing campaigns and creating reporting tools that drive marketing success. You will work with various data sources, ensuring the organization utilizes insights effectively for continuous improvement.
Key Responsibilities:
• Implement and maintain web analytics tools for data tracking
• Design and develop dashboards for performance analysis
• Analyze website and campaign data to drive insights
• Report on multi-channel performance for stakeholders
• Support A/B testing initiatives with actionable metrics
Requirements:
• 5-7 years in web analytics or digital marketing
• Proven experience in reporting tools and analytics platforms
• Proficiency with Google Analytics, Salesforce Pardot, and Looker Studio
• Solid capability in Excel for data manipulation
• Knowledge of conversion tracking and digital metrics
Drive growth and performance with your expertise in analytics at SOTI.
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📌 Digital Marketing Analytics Specialist (Ontario)
🏢 SOTI
📍 Ontario