Develop and execute territory sales strategies to achieve volume and gross margin targets
Analyse sales data and market trends to identify opportunities and execute account plans
Build strong relationships with retail and on-premise customers, providing product, promotion, and sales recommendations
Conduct regular business reviews to assess performance and adjust programs or targets
Coordinate and execute key account and marketing programs, providing feedback on effectiveness
Maintain merchandising standards and influence space allocation and product visibility
Manage expenses within budget and implement continuous improvement (MUDA reduction)
Maintain accurate customer and sales data in CRM systems and collaborate with internal partners
Participate in industry events and stay current on competitor activity and consumer trends
Spend a minimum of four days per week in the field within the assigned territory
Requirements Minimum 3 years of sales experience in a consumer-packaged goods workplace
Post-secondary education in a related field
Proven ability to execute sales plans, achieve targets, and drive revenue growth
Strong relationship-building skills with internal and external partners
Effective written and verbal communication with strong presentation skills
Proficiency with Microsoft Office tools, including CRM 365, Power BI, Excel, PowerPoint,



and Teams
Beverage alcohol industry experience is an asset
Valid driver’s licence with a clean driving record
Ability to demonstrate behaviours aligned with organisational values
Responsible beverage service certification (as required by province)
Core Competencies Demonstrates expertise in developing and executing territory sales strategies, analyzing market trends, and building strong customer relationships. Proficient in utilizing CRM systems and Microsoft Office tools to drive revenue growth and maintain accurate sales data.
Highest-signal resume keywords Territory Sales Strategy Development
Sales Data Analysis
Relationship Building
CRM 365 Proficiency
Beverage Alcohol Industry Experience
ATS Optimization Keywords Hard Skills Sales Experience
Sales Plan Execution
Revenue Growth
Market Trend Analysis
Merchandising Standards Maintenance
Soft Skills Effective Communication
Presentation Skills
Collaboration
Certifications & Qualifications Responsible Beverage Service Certification
Valid Driver’s Licence
Industry Keywords Consumer-Packaged Goods
Retail
On-Premise Customers
Key Account Management
Continuous Improvement
Tools & Technologies Microsoft Office
Power BI
Excel
PowerPoint
Teams

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📌 Sales Representative (Ontario)
🏢 Jobtailor
📍 Ontario