Moosehead Breweries Limited is Canada's last-major brewer still owned by Canadians. Headquartered in Saint John, New Brunswick, the company has been operated by the Oland family since it was established in 1867.
We are currently recruiting for a Director of Sales to lead the Alberta Sales team. This position is home based from anywhere in the province and will report to the National Sales Director.
The successful candidate will be the senior sales leader responsible for coaching and developing a team of Territory Managers and delivering business results on our full portfolio of brands including Moosehead, Twisted Tea, Truly, Sun Cruiser, Cracked Canoe, Alpine, etc. across all channels of business including corporate and independent retail as well as on-premise. We are seeking an individual that is experienced in coaching, leading and developing employees and has a proven background of exceptional analytical, problem-solving, and communication skills.
Responsibilities Lead, manage and coach the Alberta Sales Team to create a high-performance culture focused on driving execution
Development of a strategic annual business plan for assigned markets in collaboration with Marketing, Finance and Supply Chain teams
Support the development of national and market level sales initiatives and translate those into sound execution plans that deliver results
Work cross-functionally to build and execute a strategic pricing plan for all brands and pack sizes
Promote entrepreneurial thinking and creative problem solving to develop and execute new & innovative sales initiatives
Lead process and tool development within this growing business unit to drive effectiveness and efficiencies




Qualifications Minimum 5 years of experience leading teams in Beverage Alcohol or CPG organization
Proven record of building talent and leading teams to higher levels of performance
Goal oriented, sets high standards, focused on results with demonstrated ability to consistently meet objectives
Energetic and self-motivated
Strong negotiation skills (influencing & communication skills are a must)
Solid understanding of and ability to bring together financial performance indicators, brand building principles and effective selling skills
Strong strategic, analytical, problem solving and decision-making skills
Post secondary graduate in a related discipline
Ability to travel and work flexible hours, which may include some evenings and weekends
Additional Information You can expect to travel up to 30% of the time in this role within Canada.
What can you expect from us? Respect. We treat all employees with respect at Moosehead, after all, respect is one of our core values.
What we offer: Benefits package including a highly rated Health, Dental, Vision and an Employee Assistance Program
Leadership Accelerator Program
An annual Wellness Reimbursement program
Maternity/Paternity Leave program
Beer Voucher Program
As a national, family-owned business, we are striving to build an equitable, diverse and inclusive team that best represents the wholesome values of Canada. If you require accommodation through the recruitment process, please advise within your Resume or Cover Letter.
Moosehead Breweries greatly appreciates the interest of all applicants; however, only selected candidates will be contacted.

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📌 Director of Sales - Alberta (New Brunswick)
🏢 Moosehead Breweries
📍 New Brunswick