Increase sales and market share of the Authentic Wine & Spirits Merchants portfolio
Develop and maintain critical partner relationships with retail stores
Drive sales of the portfolio across retail channels
Exceed assigned quarterly and annual sales objectives and KPIs
Increase territory distribution and focus on core brands
Maximize opportunities across channels, including cold box and shelf placements
Amplify brand sales in top-selling stores
Organize trade days for supplier and manager visits according to AWSM best practices
Pitch quarterly programming and work with retail chain store managers to execute programs
Set six-week route plans to maximize efficient territory coverage
Record and manage daily activities through the CHG XRM system
Maintain accurate and current account database information through XRM
Maximize available budgets and manage expenses within company guidelines
Participate in trade shows, supplier dinners, and events as required
Report to the AB Sales Manager
Requirements Minimum WSET Level 1 completed
Experience working in the restaurant industry
Minimum 2+ years of outside sales experience
College or university degree in business, sales, or marketing preferred
Knowledge of the liquor sales industry preferred
Solid interpersonal skills
Strong sales ability
Excellent written and verbal communication
Skilled presentation ability with capacity to adapt to audiences




Expert knowledge of the liquor industry, including wine and spirits products and governmental policy and regulations
Successful completion of wine and spirit courses desirable, e.g. WSET, and required if hired
Flexible hours, including nights and weekends when required
Passion for wine and spirits
Ability to manage activities and account data through CHG XRM system
Core Competencies Demonstrates expertise in sales strategy and relationship management within the liquor industry, with a strong focus on achieving sales objectives and maximizing brand presence across retail channels. Proficient in utilizing the CHG XRM system for account management and data accuracy.
Highest-signal resume keywords WSET Level 1 Certification
2+ Years Outside Sales Experience
Expert Knowledge of Liquor Industry
Strong Sales Ability
Excellent Communication Skills
Hard Skills Sales Strategy
Account Management
Market Share Growth
Sales Objectives Achievement
Territory Distribution
Trade Show Participation
Program Execution
Data Management
Soft Skills Interpersonal Skills
Presentation Skills
Adaptability
Certifications & Qualifications WSET Level 1
Industry Keywords Liquor Sales Industry
Wine and Spirits Products
Governmental Policy and Regulations
Retail Channel Management
Brand Amplification
Tools & Technologies CHG XRM System

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📌 Sales Representative (Alberta)
🏢 Jobtailor
📍 Alberta