Enhance player experiences as a Data-Driven CRM Executive at Entain's Toronto office. Work hybrid to create targeted campaigns that optimize customer engagement and retention.

This role is a 12-month fixed-term contract reporting to the CRM Manager. You'll be vital in executing data-led CRM strategies that engage players across various channels. Use segmentation tools and AI insights to refine campaigns and improve overall customer journeys effectively.

Key Responsibilities:
• Implement CRM communication plans via multiple channels
• Leverage AI-driven insights for effective campaign targeting
• Build and deploy campaigns focusing on accuracy and compliance
• Analyze KPI performance with analytics teams to drive improvements
• Test A/B variations for optimal campaign effectiveness

Requirements:
• Experience in CRM campaigns within B2C sectors
• Knowledge of customer engagement and lifecycle strategies
• Experience with CRM platforms like Optimove or similar
• Robust analytical capabilities for reporting purposes
• Detail-oriented with solid organizational skills

Bring your analytical edge to enhance player engagement at Entain in Toronto.
#J-18808-Ljbffr

📌 Data-Driven CRM Executive at Entain (Ontario)
🏢 Entain Group
📍 Ontario