Elevate marketing analytics at Payworks as a Marketing Performance & Analytics Specialist in Winnipeg, Manitoba. This role focuses on full-funnel analytics and data-driven recommendations to optimize performance.

Reporting to the Senior Manager of Growth Marketing, you will manage performance intelligence for demand generation at Payworks. This highly analytical role requires a strong command of campaign attribution, conversion analysis, and budget optimization to boost qualified pipeline and revenue. Your insights will drive strategic decisions within a collaborative marketing team.

Key Responsibilities:



• Manage performance reporting across all demand streams • Own campaign and channel attribution across the funnel • Deliver data-backed recommendations for budget adjustments • Design and run A/B and multivariate tests • Analyze audience segmentation for better targeting

Requirements: • 5+ years in marketing analytics or performance marketing • Strong analytical skills in full-funnel reporting • Hands-on experience with Google Ads, LinkedIn, and Meta • Proficient in Salesforce and data governance • Transparent communicator capable of simplifying complex data

Harness analytics expertise to drive substantial marketing impact at Payworks in Winnipeg. #J-18808-Ljbffr

📌 Payworks Marketing Performance Specialist (Winnipeg)
🏢 Payworks
📍 Winnipeg