Vice President, Marketing, Brand Content & Live Experiences

About the Company

Pioneering horse racing & entertainment company

Industry
Entertainment

Type
Privately Held

Founded
1881

Employees
1001-5000

Specialties

- horse racing
- gaming
- hospitality
- entertainment
- and entertainment

About the Role

The Company is in search of a visionary and commercially minded Vice President, Marketing, Brand Content & Live Experiences. The successful candidate will be responsible for leading the development and execution of integrated brand, content, customer experience, and live event strategies to drive audience growth, engagement, and revenue. This role requires a strategic and creative leader with a proven track record in consumer marketing, brand management, and customer experience. The Vice President will oversee brand strategy, commercial growth, digital customer engagement, and will be a champion of innovation and customer-centric thinking. Key responsibilities include brand development, creative leadership, live experiences, and content strategy,



with a focus on delivering compelling racing and betting content that deepens engagement and loyalty.

Applicants must have a minimum of 15 years' of progressive leadership experience in related industries, with a robust background in brand management, customer acquisition, digital marketing, and content strategy. The role demands a leader with strong commercial acumen, experience in managing large teams, and a strategic, hands-on approach to execution. The Vice President will also be involved in the leadership and organizational development, fostering a culture of collaboration, and results-oriented performance. A Bachelor's degree in business, marketing, communications, or a related field is required, and an MBA or advanced business education is considered an asset. The position is pivotal in shaping the future of the company's brand and creating memorable experiences that connect with new generations of fans.

Hiring Manager Title
Executive Vice President, Revenue, Brand & Experience

Functions

- Marketing

📌 Vice President, Marketing, Brand Content & Live Experiences (Ottawa)
🏢 Confidential
📍 Ottawa