Senior Product Manager Department: Product & Services Employment Type: Full Time Location: Toronto, ON Compensation: CA$115,000 - CA$135,000 / year Description As a Senior Product Manager at GS1 Canada, you own a customer experience of considerable scope and complexity — a complete product, a significant platform capability, or an experience that spans several teams. The problem and the strategy may not be defined yet; you use expertise and judgment to set the right goals and design solutions that last. You work in an empowered product team with engineering, design, business stakeholders, and subscribers. You lead initiatives and deliver independently, seeking direction when you need it, and you influence strategy, adoption decisions, and organizational priorities. You also coach and mentor other product managers. GS1 Canada has defined a structured product operating model and is rolling it out across teams; this role owns a meaningful part of it. Key Responsibilities Customer Understanding Act as the voice of the customer, synthesizing needs across diverse subscriber personas and use cases in your scope. Engage subscribers directly and watch them use what you have built, rather than relying on second-hand research. Separate representative signal from anecdote, and stated requests from the underlying problem, using research, support data, and usage patterns. Conduct market research to understand the competitive landscape and size opportunities. Strategy and Decision-Making Define the product vision, problem statement, and strategy for your scope, and own the roadmap and priorities. Understand your business context — market dynamics, competitive landscape, pricing, and cost to serve — and connect product decisions to business outcomes. Work through business model and pricing implications so your product is financially sustainable while creating subscriber value.



Reason from first principles and treat reversible decisions differently from irreversible ones: experiment quickly where a choice can be undone, apply rigour where it cannot. Make trade-offs and align stakeholders when data is incomplete, deciding with judgment rather than waiting for certainty. Technical Judgment Go deep enough technically to understand not just what a technology does, but the trade-offs it carries. Assess technical proposals for risk and reversibility, asking what a design makes harder to change later. Balance recent capability against system health, recognizing that velocity decisions carry long-term architectural consequences. Apply a working understanding of AI and agentic systems to accelerate discovery, delivery, and decision quality. Design and Customer Experience Partner with design and engineering on prototypes, define acceptance criteria, and take part in testing and validation. Ground decisions in utility, intuitiveness, and simplicity rather than personal preference. Balance compliance, localization, and accessibility requirements against experience quality. Manage cross-team dependencies and drive delivery to completion, navigating roadblocks and competing demands. Support sprint planning, backlog refinement, user story creation, and UAT. Judge when a product is ready to ship, and which simplifications are acceptable. Own launches and product performance before and after release, including adoption and continued evolution. Measurement and Outcomes Define success criteria and KPIs, distinguishing output measures such as adoption from outcomes such as satisfaction and business impact. Analyze usage, performance, and behavioral data to prioritize investment. Monitor operational health after launch and drive unresolved issues to resolution. Watch support and operational signals for trends that warrant a roadmap response, rather than treating issues case by case. Collaboration, Influence, and Mentorship Work across engineering, design, data, finance, marketing,

📌 Senior Product Manager (Toronto)
🏢 GS1 Canada
📍 Toronto