Drive retention marketing efforts at Dermalogica by implementing cutting-edge strategies across multiple channels. This role emphasizes data analysis and creative campaign management.
As the Advanced CRM Retention Specialist, you will leverage your 3-4 years of experience to optimize customer engagement through targeted marketing initiatives. Your responsibilities include managing the monthly CRM calendar and developing complex automated flows. You'll also collaborate with design teams to ensure high-quality creative outputs.
Key Responsibilities: • Lead omnichannel CRM strategy implementation • Optimize campaigns through rigorous A/B testing • Craft and manage automated customer engagement flows • Apply advanced segmentation techniques to enhance targeting • Analyze data for actionable improvement insights
Requirements: • 3-4 years of CRM and retention experience • Proven A/B testing and multivariate testing capability • Deep knowledge of Klaviyo, Shopify, and GA4 • Experience with AI tools for marketing and automation • Bilingual in English and French is beneficial
Your expertise will enhance retention strategies and customer loyalty at Dermalogica. #J-18808-Ljbffr