Become the Lead Manager of Measurement & Insights with Manulife in Toronto. Spearhead marketing strategies that fuse analytics with business intelligence to optimize outcomes.
This senior leadership role invites you to develop high-performing teams while standardizing measurement frameworks across digital marketing initiatives. Your expertise in creating data-driven insights will be essential for supporting senior leadership and advancing analytics capabilities in the organization.
Key Responsibilities: • Develop robust measurement methodologies for marketing • Create KPI standards and measurement roadmaps • Lead data storytelling initiatives for executive communication • Ensure data extraction and analysis using SQL/Python • Serve as a primary advisor for marketing measurement strategies
Requirements: • 15+ years in marketing analytics or related fields • Solid background in CX, brand strategy, and analytics • High proficiency in Databricks and analytics engineering • Proven experience leading analytics teams • Familiarity with Adobe Marketing Cloud services
Utilize your analytical and leadership expertise to enhance Manulife's marketing effectiveness. #J-18808-Ljbffr
📌 Lead Insights Manager, Digital Marketing (Winnipeg)
🏢 Manulife
📍 Winnipeg
Reply to this offer
Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.