- Create media strategies by analyzing audiences, recommending media mixes, and allocating advertising budgets
- Support AMER and global partners
- Build relationships with global Sales teams and establish best practices for collaboration
- Communicate booking/search and industry/macroeconomic data and insights in partner-facing situations
- Support campaign strategy for Expedia Group Advertising partnerships
- Contribute to generating and growing advertising partnerships
- Drive quarterly and annual revenue targets
- Collaborate with EMEA and APAC team members on pre-campaign and strategic support
- Collaborate with Analytics, Yield, Operations, Strategy, and Product stakeholders
- Innovate and automate Planning & Insights and Sales Operations systems, tools, and processes
- Provide reporting, analytics, data insights, and media planning expertise

Requirements

- Experience working within a data-driven, highly analytical culture
- Experience in e-commerce, technology, digital marketing, business consultancy, or the travel industry
- Experience in digital marketing and e-commerce roles or at OTAs
- Experience in media planning across different channels
- Ability to prioritize and collaborate with cross-functional teams in a fast-paced setting




- Ability to turn data into actionable insights and tell stories with dataProblem-solving skills using cross-functional collaboration and data
- Experience project managing key business initiatives, including goals and process design changes
- Experience developing and launching data and insights visualization tools
- Interest in current trends in travel, technology, business, e-commerce, marketing, and leadership

Core Competencies

Demonstrates expertise in media planning, data analysis, and digital marketing strategies, with a strong focus on driving revenue growth and building collaborative relationships across global teams. Proficient in turning data into actionable insights and developing visualization tools to support strategic decision-making.

Highest-signal resume keywords

- Media Planning
- Data Analysis
- Digital Marketing
- E-Commerce Experience
- Cross-Functional Collaboration

ATS Optimization Keywords

Hard Skills

- Media Strategy Development
- Data Insights Generation
- Advertising Budget Allocation
- Campaign Strategy Support
- Project Management

Soft Skills

- Problem-Solving
- Collaboration
- Communication

Industry Keywords

- E-Commerce
- Digital Marketing
- Travel Industry
- Advertising Partnerships
- Business Consultancy

Tools & Technologies

- Data Visualization Tools
- Analytics Tools
- Sales Operations Systems

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📌 Advertising Planning & Insights Manager – FTC (Toronto)
🏢 Jobtailor
📍 Toronto