Manulife is looking for a Business Analyst to enhance the Customer Data Platform, focusing on audience segmentation and campaign delivery in a hybrid work environment.
This role is vital in bridging marketing, data, and technology, ensuring the delivery of high-impact personalization initiatives. You will support the planning and execution of Adobe CDP strategies, collaborating closely with MarTech engineers and stakeholders to drive effective audience engagement and data governance. Your contributions will help achieve quantifiable business results.
Key Responsibilities:
• Gather and prioritize technical and functional requirements
• Partner with employees to document data sources and schemas
• Perform thorough data validation and governance checks




• Lead user testing and support integration efforts
• Develop reporting measures to evaluate platform success
Requirements:
• University degree in Data Analytics, Marketing, or similar
• Demonstrated experience in data analysis and business insights
• Proficiency in MS Office and visualization software
• Solid collaboration skills within teams
• Familiarity with compliance and data privacy standards
Leverage your analytical capabilities and CDP experience to enhance personalization efforts at Manulife.
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📌 Business Analyst - Audience Segmentation CDP (Toronto)
🏢 Société Financière Manuvie
📍 Toronto