Become the Lead Manager of Measurement & Insights with Manulife in Toronto. Spearhead marketing strategies that fuse analytics with business intelligence to optimize outcomes.
This senior leadership role invites you to develop high-performing teams while standardizing measurement frameworks across digital marketing initiatives. Your expertise in creating data-driven insights will be essential for supporting senior leadership and advancing analytics capabilities in the organization.
Key Responsibilities:
• Develop robust measurement methodologies for marketing
• Create KPI standards and measurement roadmaps
• Lead data storytelling initiatives for executive communication
• Ensure data extraction and analysis using SQL/Python
• Serve as a primary advisor for marketing measurement strategies
Requirements:
• 15+ years in marketing analytics or related fields
• Solid background in CX, brand strategy, and analytics
• High proficiency in Databricks and analytics engineering
• Proven experience leading analytics teams
• Familiarity with Adobe Marketing Cloud services
Utilize your analytical and leadership expertise to enhance Manulife's marketing effectiveness.
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📌 Lead Insights Manager, Digital Marketing (Toronto)
🏢 Manulife
📍 Toronto