Director, Brand, Communications & Influence (Winnipeg)

Director, Brand, Communications & Influence (Winnipeg)

22 Aug
|
SAVE THE CHILDREN-CANADA
|
Winnipeg

22 Aug

SAVE THE CHILDREN-CANADA

Winnipeg

(14 month contract, maternity leave replacement)

Save the Children believes every child has the right to a future. In Canada and around the world, we do whatever it takes – every day and in times of crisis – to support children to fulfill their rights to a healthy start in life, the opportunity to learn, and protection from harm. With over 100 years of experience, Save the Children is the world’s first and leading independent children’s organization – transforming lives and the future we share.

Save the Children Canada is a hybrid workplace based in Toronto Ontario Canada. This recruitment is open to all applicants residing in Ontario.

The Impact You Will Make Reporting to the Chief External Engagement Officer, the Director, Brand, Communications & Influence leader the Marketing & Communications team. This individual plays a pivotal role in shaping and executing Save the Children Canada’s (SCC) strategic communications and public relations efforts to elevate its mission, strengthen its reputation, and expand its positive impact. This position is responsible for overseeing the development and execution of brand strategies, media outreach, content creation, and public relations campaigns that foster awareness, engagement, and support for Save the Children’s mission. The Director, Brand, Communications & Influence will lead a team to ensure consistent messaging across all platforms, manage relationships with key media partners, and position the charity as a trusted leader in its sector. Working closely with key interest holders, the Director, Brand, Communications & Influence will align internal and external communications with the Save the Children’s values and goals, and will drive awareness, increase visibility, and inspire greater involvement from donors and the broader community.

Responsibilities Include (but Are Not Limited To) Brand

Develop and implement comprehensive brand strategies that align with SCC's vision and goals. Conduct market research to understand consumer behavior and industry trends. Monitor and analyze brand performance metrics to ensure strategies are effective and adjust as needed.

Plan and execute multi-channel brand campaigns to enhance brand visibility and engagement. Lead team collaboration to develop compelling campaign content, including advertisements, social media posts, and promotional materials. Track campaign performance and ROI, providing insights and recommendations for future campaigns.

Lead the development and management of influencer partnerships, ensuring mutual benefits and effective collaboration.Identify, engage, andmonitoractivities with key influencers who align with the SCC's values and target audience. Measure influencer activities and the impact on brand awareness and reputation.

Oversee the development and maintenance of the organization's website, ensuring it reflects the SCC's identity and values andis in compliance withrelevant legislation e.g. Accessibility AODA. Implement SEO strategies to improve website visibility and organic search rankings. Analyze website traffic and user behavior tooptimizecontent and improve user experience.

Media and Public Relations

Lead the development and execution of media strategies to enhance SCC's public profile and reputation. Build andmaintainrelationships with key media outlets and journalists. Monitor media coverage and respond to inquiries,



ensuringaccurateand positive brand representation.Collaborate andalign with Save the Children International (SCI).

Oversee the creation of media products, including op-eds, press releases, and key messages. Ensure all media products align with SCC 's communication strategy and voice. Review and approve media content before distribution

Lead the development and implementation of public relation (PR) strategies to manage SCC's image and reputation. Oversee PR activities, including events, press conferences, and media briefings. Monitor publicperceptionand address any issues or crises that arise.

Lead the planning and execution of various campaigns to engage the public and promote the SCC brand. Collaborate with cross-functional teams to ensure campaignobjectivesare met. Monitor campaign performance and share insights. Create reports to leadership.

Communications

Lead thecreationofintegrated communication strategies that encompass all aspects of SCC's mission driven messagingin alignment with SCI. Ensure consistency and coherence across all communicationchannels,including internal and external communications.

Review and approve all communication products, including newsletters, reports, and marketing materialsto all interest holders.Monitor content performance to ensure all products meet quality standards and align withSCC's communication strategy. Provide guidance to staff, leaders,and vendors.

Lead the development and implementation of crisis communication plans to manage potential threats to SCC's reputation. Lead crisis response efforts, including media relations and interest holder communication. Monitor and evaluate crisis strategies.

Support the CEO’s officein developing and delivering strategic communications.Ensure the CEO's messaging aligns withSCC's overall communication strategy.Prepare and/or review CEO speeches, presentations, and other communication materials on request.

Strategic Planning & Management of Portfolio

Lead thestrategic planning process, setting goals andobjectivesforassignedportfolio.Coordinatestrategieswithotherteamsand with SCIto ensure alignment and execution.

Develop and manage budgets for brand, communications, and PR activities.Provide financial reports and insights to support decision-making.

Prepare and present reports on brand, communications, and PR activities toleadership.Analyze performance metrics and provide recommendations for improvement.Ensure transparency and accountability in all reporting processes

People Management

Lead assigned team/department providing strategic direction, coaching, and performance management while ensuring alignment with organizational values and policies.

Set explicit team and individual performance expectations for productivity, quality, and success; providing direction and support as needed.

Oversee budget management, recruitment, change management and career development while ensuring compliance, fostering a respectful, values-driven culture,



andmaintaininga safe and inclusive workplace

Ensure regular and transparent communication on strategy and policies, uphold SCC’s Code of Conduct, Policies, Leadership Charter, Reconciliation, Equity, Anti-Racism, Diversity, Inclusion (READI),Healthand Safety standards, integrates Child Safeguarding practices, models competencies, and professional and ethical behavior.

Qualifications Include (but Are Not Limited To)

Post secondary education inarelevantfield or equivalent experience.

Minimum 5-7 years of management experienceleading marketing and communications.Experience in International Development, Non-Governmental Organization (NGO/INGO), orothernot-for-profit sectorsis preferred.People management experience in a unionized environment ispreferred.

Exceptional ability to craft clear, concise, and compelling messages for diverse audiences and channels.interest holders.Experience in developing andmaintainingbrand voice, tone, and messaging consistency across all platforms.

Expertisein drafting internal and external communications, including newsletters, memos, and crisis responses.

Advanced communication, interpersonal, and teamwork skills for diverse audiences to build strong working relationships across cultural and organizational settings, both internally and externally. French/Spanish/Arabic language skills is an asset.

Demonstrated project management experience for task execution of assignedobjectivessupported byproficiencywith MS Office tools and relevant technologies. Ability to work under pressure within tight timelines to achieve SCCobjectives.

Displays analytical and problem-solving skills to support initiatives withdemonstratedadaptability to support change management for successful task implementation.

Applies judgment and make sound decisions that are accountable, justifiable, and in adherence to policies and procedures.

Considers organizational strategy and thinks creatively to support innovative initiatives and collaborations that deliver benefits for the children and families we serve.

Ability to occasionally travel locally,nationallyand internationally (less than 10%) asrequired.

What We Offer Thesalary rangefor this position isnon-unionpay band8between$98,594.73-$116,449.57CADdepending on skills and experience. In addition to this, our employees will have the following package ofadditionalbenefits:

Comprehensive benefits package for you and your dependents available three months after employmentstart date.Coordinated benefits for your partner paid by Save the Children Canada.

Hybrid workplace including opportunities to work remotely and flexible work hours to support employee wellbeing and work life balance.

4weeks of annualpaidvacation.

In addition to annual leave, we offeran end of year office closureDecember 25- January 1 (SAVE Days) so we can all recharge simultaneously.

5paidpersonal days.

3paidfloat days.

10paidsick leavedays.

Parental leave top-up.

Employer contributions to group pension plan. Access to help save for a first home through the pension provider.

Learning and development opportunities and specialized training including professional development time.

Confidential Employee Assistance Program services available to you and your dependents from your first day of employment.

Organization-wide membershipaccess toHeadspace.

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📌 Director, Brand, Communications & Influence (Winnipeg)
🏢 SAVE THE CHILDREN-CANADA
📍 Winnipeg

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