Manager, Customer Segments (Events & Partnerships)/Corporate Events Planner Line of Business:

Retail Banking Contract:

24 months | Potential for extension and/or conversion to FTE Start Date:

August / Early September 2026 Hours:

37.5 hours per week Location:

Toronto Work Model:

In office Tuesdays, Thursdays, and alternate Fridays Pay Rate: T4 - $38.85 INC - $44.10 What You'll Be Doing

Build strategic partnerships

with post-secondary institutions, student associations, international student offices, and organizations within the newcomer ecosystem. Develop and execute segment strategies

across campus, community, and digital channels to drive customer acquisition, engagement, and retention. Lead sponsorships and activations , including co-branded initiatives, community events, and experiences that create meaningful connections with priority customer segments. Identify and evaluate

new partnership and growth opportunities

across emerging channels, communities, and networks. Use market intelligence, competitive insights, and performance data to

optimize segment strategies and partnership investments . Develop compelling

business cases, partnership proposals, and executive recommendations

to support strategic decisions. Partner cross-functionally with

Marketing, Product, Legal, Compliance, and Branch teams

to deliver integrated and compliant customer experiences. Manage the operational side of partnerships, including

onboarding, contracts, budgets, payments, and expense tracking .



Develop targeted marketing initiatives and deliver stakeholder presentations that communicate strategy, opportunities, and results through compelling storytelling. Build solid relationships with senior external partners and represent the organization within relevant

youth, student, and newcomer communities . What You'll Bring

5+ years of experience

in strategy, partnerships, consulting, business development, marketing, or a related field. Proven experience

building and managing external partnerships

that contribute to measurable business or customer growth. Understanding of

youth, student, and/or newcomer segments , including the distinct needs of domestic and international students. Experience working with

post-secondary institutions, youth ecosystems, student organizations, or community organizations

is an asset. Strong stakeholder management, relationship-building, influencing, and negotiation skills. An analytical and commercially minded approach, with the ability to turn

customer and market insights into actionable strategies . Strong business writing and presentation skills, with the ability to develop business cases and communicate recommendations to senior stakeholders. Highly organized and adaptable, with the ability to manage multiple strategic initiatives and priorities in a fast-paced environment. A

risk-aware mindset

and ability to apply sound judgment when making business decisions. Experience within

banking, financial services, marketing, customer growth, or another customer-focused environment

is an asset.

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📌 Manager, Customer Segments (Events & Partnerships) (Winnipeg)
🏢 Swoon
📍 Winnipeg