Shape the future of Programmatic and Affiliate Marketing with Scotiabank in Toronto, Ontario. Oversee strategic initiatives and drive performance excellence across business lines within a collaborative environment.As the Senior Manager, you will guide the execution of innovative marketing strategies in the Programmatic sphere, ensuring all campaigns align with business growth objectives. Leading the relationship with Fintel Connect, you will define performance metrics, optimize resource allocation, and inspire market-leading strategies that leverage AI and automation.Key Responsibilities:
- Lead governance and strategic direction for marketing channels
- Optimize audience targeting and bidding strategies
- Foster collaboration with business partners for continuous growth




- Mentor programmatic specialists and enhance team performance
- Provide insights through detailed reporting and analysisRequirements:
- Minimum of 7 years in programmatic media management
- Proven track record in data-driven marketing insights
- Experience in affiliate partner management and performance growth
- Solid ability to lead high-performing marketing teams
- Expertise in external vendor and agency relationship managementLeverage your expertise to innovate and enhance Scotiabank’s marketing strategies while driving exceptional results.#J-18808-Ljbffr

📌 Programmatic Marketing Senior Manager At Scotiabank (Toronto)
🏢 Socket.dev
📍 Toronto