We are seeking a Measurement & Ad Operations Strategist to join our client's growing paid media team. This role sits at the intersection of measurement, tracking infrastructure, and analytics leadership, serving as the connective tissue between platform data and media decision-making.

In this role, you will own the tracking, tagging, and data feed infrastructure behind every paid campaign, lead relationships with external marketing mix modeling partners, and serve as the analytics authority for GA4 across accounts. You will turn platform, CRM, and web data into explicit, actionable reporting, telling impactful stories based on the data, and providing strategic suggestions to clients, while stepping in to manage paid media accounts directly when capacity calls for it.

This position offers remote, hybrid, or in-office workspace options within Canada.

Responsibilities

Tracking & Infrastructure

Architect and maintain client-side and server-side tracking, including GTM web/server containers, data layers, and Conversions APIs (Meta CAPI, Google Enhanced, TikTok Events API).

Own GA4 implementation and lead end-to-end tag QA.

Troubleshoot tracking issues across self-serve and programmatic platforms.

Reporting & Insights

Own reporting architecture, dashboards, and automated data pulls spanning paid media, CRM, and web analytics.

Build and scale AI-assisted reporting processes and manage connector tools such as Supermetrics and PowerMyAnalytics.

Lead performance reporting and trend analysis for internal leadership and external stakeholders.

Measurement Strategy & Attribution

Set measurement strategy and standards applied across accounts.





Own attribution modeling (multi-touch, data-driven) and incrementality testing (geo holdouts, conversion lift).

Serve as the main point of contact for external MMM consultants, validating inputs and outputs.

Translate measurement results into media budget and channel allocation recommendations.

Act as the measurement subject-matter expert on client calls and identify opportunities to expand services.

CRM & Data Integration

Build and maintain CRM and first-party data connections to media platforms, including Customer Match, Meta Custom Audiences/CAPI, and offline conversions.

Establish data hygiene and refresh processes to keep audiences and conversion signals accurate.

Data Feeds & Paid Media Ops

Own data feed setup, management, and optimization across accounts, troubleshooting disapprovals and rejections.

Manage budget pacing with real-time dashboards and automated alerts.

Build ad scripts and rules‑based automation to reduce manual upkeep.

Paid Media Management

Lead day-to-day management of one or more paid media accounts, with Meta and Google Ads as the primary channels.

Drive success by launching data-driven campaigns and executing real-time optimizations.

Identify process gaps and build scalable measurement and tracking workflows.





Shape team-wide standards, tooling choices, and best practices while mentoring team members on technical deliverables.

Drive adoption of tracking and reporting standards across the broader paid media team.

Requirements

Core Experience:

5–8+ years in paid media, ad operations, marketing analytics, or measurement, with hands‑on ownership of tracking and reporting infrastructure.

Platform & Channel Knowledge:

Broad fluency across Meta, Google Ads, TikTok, LinkedIn, Snapchat, Reddit, and programmatic/DSP environments, along with CRM/first‑party data integrations.

Measurement & Analytics:

Experience with at least one MMM or advanced measurement platform (e.g., Northbeam, Triple Whale, Measured, Recast, Prescient AI, Rockerbox) or in‑house MMM building experience. Proven ability to design or interpret incrementality tests (geo holdouts, conversion lift studies).

Education & Certifications:

Post‑secondary degree in marketing, advertising, web development, computer science, or equivalent work experience. Platform certifications in GA4, Google Ads, Meta Blueprint, or Google Tag Manager are preferred.

Soft Skills:

Clear communicator capable of translating complex technical data into business strategy for engineering, media, and executive audiences.

Working Conditions:

Standard office hours are Monday through Friday, 9:00 AM – 5:00 PM ET. Occasional overtime and weekend work may be required during peak seasonal periods.

Note:

This posting is for existing and upcoming vacancies.

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📌 Measurement & Ad Operations Strategist (Winnipeg)
🏢 Cella
📍 Winnipeg