Job Responsibilities

Responsible for developing and executing the marketing strategy for InputHealth’s current and future digital products, including product positioning, go-to-market strategy, and budget

Work closely with the User Experience and Software Engineering team to deliver outstanding product experiences that drive enthusiastic word-of-mouth advocacy among our customers

Interact with real patients and, health care professionals/doctors to understand how to improve our messaging and brand

Define target audiences and develop corresponding marketing strategies across face-to-face events and industry event participation

Orchestrate successful national product marketing programs throughout the entire program/product/service lifecycle

Identify, help hire, and manage a small team of world-class marketing professionals who will engender passion for our products among consumers and physicians worldwide

Manage digital and social marketing programs including Websites, LinkedIn, Twitter, Facebook, YouTube, etc.





Manage Google AdWord campaigns, track analytics and iterate to produce the highest rate of conversion possible

Experience

3 years of experience in marketing and/or a business role: business development, market research, project/partner/product management, solutions architecture and/or related positions

A background of working with a brand and successfully transforming innovative concepts into category leaders

Solid qualitative and quantitative skills: communication, testing, analytics, tracking

Benefits

Change the world by making healthcare more efficent, accessible and humane Beautiful office space in Coal Harbor close to the waterfront Small, vibrant, and dynamic team (we have lots of fun!) Travel to conferences, company outings Extended-health benefits, car allowance & incentive bonuses

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📌 Marketing Lead (Winnipeg)
🏢 Inputhealth
📍 Winnipeg